Your commercial enterprise ca n’t afford to not have a Facebook presence . The societal networking land site now has more than half a billion users — despite users ’ seclusion concerns , and arecent study suggesting that customer satisfaction is abysmal . Here are some tip to postdate if you want your concern to tap into that consultation of half a billion potential customers .
Build it
First , you need to correct up a page . They were once known as Fan Pages , and those that want to follow had to elect to be a “ lover , ” but Facebook changed them to just Pages , and appendage can now “ like ” the page rather than becoming a fan of it .
This was a good move because being a rooter of a business or its products or services restrain some user who palpate it sounded like too much of a commitment . However , most penis do n’t have any qualms with sharing which products and services they wish .
This is subject to change , but you could find Ads and Pages by press the linked word “ More ” somewhere in the middle of the unexpended pane when look at your Facebook Home varlet . Once the left pane is boom , tap Ads And Pages , then tap the + Create Page button .
you’re able to make a Facebook page for a fellowship , or for a specific brand or Cartesian product offered by the business . you may also set up a varlet for an artist , band , or public physical body , or use a Thomas Nelson Page to promote a cause .
Select the type of page you want to create , and put it a name . Check the box indicate that you have the authority to represent the person , business organization , brand , or merchandise you are setting a page up for , tap Create Official Page , and you ’re in occupation .
Once the Sir Frederick Handley Page is make , you need to configure and customise it . tot up a logotype or exposure , and canonical information about the business , product , or marque you require to advance . At that point , you need to get other Facebook users to care your varlet and start to build an audience .
Attract customers
The first affair Facebook suggests is that you ask round all of your Facebook admirer to like your new page . That may be fine , but understand that your champion are probably already intimate with your party , or its products and services , and that — at least as a selling and customer relations tool — there is probably little value in having your acquaintance see the page .
In fact , one of the elementary advantage of the Facebook page is that you’re able to interact with Facebook appendage without letting them connect with your internal - circle of booster . Try one or more of theSocial Plugins widgetsavailable from Facebook . you may use them on the company Website , or blog to promote the macrocosm of the Facebook page .
You should also add up a link to the Facebook page to your standard e - mail service signature , and you cancross - linkup with Twitter — both to advertize the universe of the Facebook pageboy and to cross - post content so it come along on the Facebook page and on Twitter simultaneously .
If you have a budget , and desire to pursue Facebook members more aggressively , you canpurchase a Facebook adto promote the existence of the Sir Frederick Handley Page as well .
Engage customers
There is little point in going to the effort of building a Facebook Sir Frederick Handley Page and attract an audience if you do n’t survey through to lease client . Now that you have built an audience for your Facebook pageboy , you have to give the audience a compelling intellect to visit the varlet .
The rules of the Facebook page are interchangeable to the principle for effectively build an interview for a web log . Make certain you are adding content frequently — preferably at least daily . You need to provide a reason for the Facebook page consultation to check in and see what ’s unexampled .
Equally authoritative as the frequency of post is the mental object of the berth . customer want to be informed and betroth , not pitched and harassed . It ’s OK to tie in your products and services where they ’re relevant , but do n’t just use the Facebook page as a platform for merchandising soundbites .
Facebook represents a huge opportunity to commercialise your business organization and promote your product and services . ensure you take advantage of the monolithic consultation Facebook has to offer .
you could keep an eye on Tony on hisFacebook Sir Frederick Handley Page , or contact him by e - mail attony_bradley@pcworld.com . He also nip as@Tony_BradleyPCW .
