Last hebdomad , when pondering today ’s Apple music case , I gazed into my hazy crystal ball and suggested a few avenues Apple might take . I ended the piece with “ We ’ll see how ordered these thoughts are next week . ” So , now that the event is over , allow ’s perform precisely that reckoning .
New Apple TV. Score: Win(ish)
I grade a solid win for suggesting that Apple would denote a new Apple TV . The original Apple TV was very long in the tooth and have no love from Apple . It was meter .
The dubiousness was , what would Apple do to make it a more compelling ( and better selling ) machine ? I ignore both a Blu - beam player and DVR and , as I expected , they made no visual aspect . Rather , I put my money on streaming — specifically pelt content not so much from your estimator but rather from your subject matter stash away on the cloud . And , in this regard , I was woefully mistaken . Whatever Apple ’s doing with its rumored monumental North Carolina waiter adeptness , it ’s not quick to announce its intention much less unveil that adeptness as a depot for the public ’s medium .
What we got instead is an Apple telecasting whose purpose is not terribly dissimilar from the Apple video we have today . Unlike the original Apple TV , this is a stream gimmick only — no repositing . And the new Apple TV streams Netflix content in addition to the YouTube and Flickr access it already had . But the port is little different from the current manakin and well out the contents of your iTunes program library and buying / renting media from the iTunes Store persist a key component of its being .
This Apple TV has two unexpected thing going for it — the $ 99 price tag and its AirPlay feature , which allows you to stream contentedness from an iOS twist to the Apple TV ( and thus , your connected TV ) . consider that Apple agitate $ 49 for composite and ingredient cables that let you play telecasting from an iPod , iPhone , or iPad on your TV , this is quite a bargain .
What did n’t pan out is the Apple TV as an iOS twist . And with that evaporated dream execute the power to stream a wider variety of depicted object ( Hulu and Rhapsody , for example ) and the notion of the Apple TV as a gaming automobile .
iPod touch. Score: Win
I said we ’d see an iPod touch with front- and rear - face cameras that supported FaceTime and that ’s exactly what we got . Bonus is the retina display .
iPod nano. Score: Loss
I had high hopes for the nano — it might flash stills as well as television and admit Wi - Fi for stream euphony . What I incur was not only a nano that does n’t do Wi - Fi , but one that has also lost its television camera and ability to play video . While Apple brought a touch port to the nano , it more clear draw a line between the traditional iPods and iOS devices . If you want to play television , Apple will point you to the iPhone , iPod touch , and iPad . If you want to sprout movies or still , it ’s the iPod touch and iPhone ( and maybe , someday , the iPad ) . The traditional iPod are now for consuming audio solely .
iPod classic. Score: Win
You could n’t be much more accurate than “ … I have to think that the iPod classic has reached the end of the road . ” ( If you discount the “ If Apple admit pour ” that precedes that statement . ) Apple continues to sell the iPod classic for $ 249 , but it has n’t been updated and merited not a single credit from Steve Jobs . The writing is on the paries . It ’s going the way of the dodo .
iPod shuffle. Score: Win
I hoped that Apple would relent and put some button back on the iPod shambling . And , certain enough , it did . It also observe the power to navigate the gadget with your headset . So , everyone ’s felicitous — and happier still that the new shuffle is available for just $ 49 ( though with half the mental ability at 2 GB than the 3 G iPod shuffling ) .
No, no, and no. Score: Win
I declare no smaller iPad declaration . And it was so ( the non - announcement , not the smaller iPad ) . Likewise , no iLife or iWork proclamation or newfangled computers .