Welcome to our hebdomadal Apple Breakfast column , which includes all the Apple news show you missed last week in a handy bite - sized roundup . We call it Apple Breakfast because we cogitate it goes majuscule with a Monday cockcrow cup of coffee or tea , but it ’s cool if you want to give it a read during dejeuner or dinner party hours too .
No surprises
Another year , another iPhone event . And another reminder of how much has changed since the first one .
Back in 2007 , the tech humans was a mountain easygoing to surprise . That ’s not to say that the existence of the iPhone was totally unsuspected : I worked for a PC - focused print magazine at the clock time and we ’d heard the rumors just like everyone else . ( “ Like an iPod , only a phone , ” was the gist . ) It ’s just that we were speculating at the grade of whether it was work to happen , rather than the grainy detail of what exactly would be announced .
Rewatching theStevenotefrom Macworld San Francisco 2007 , it ’s noteworthy to note the grade of uncertainty in the audience . They ’re not just there to blast along with announcements they were expecting , then get their work force on review sample distribution . They ’re in reality delirious to know what ’s amount . Rather than down that sensation of anticipation , the vague pre - event hearsay had merely seeded a curio to know more .
equate that with last week ’s “ It ’s Glowtime ! ” result . Obviously a spate of the kick has been debilitate by a ) cyclosis yet another pre - recorded practical event rather than putting bums on seats and b ) replacing line ’ nerveless stagecraft with Tim Cook ’s secure - hands competency . But the main difference is the lack of enigma .
Apple ’s three main announcements were the16 - series iPhones , theApple Watch Series 10 , and updates to theAirPods and AirPods Max . We knew not just that all of these things were coming , but somewhat much everything about them .
What was improper with the pre - event rumors ? ( you could get a broad estimate of what was wait by reading mysatirical previewand ignoring the stuff about Jeff Williams present from a zoo . ) A few thing , some minor and some major : the name of the raw Apple Watch ( Series 10 instead of X ) and the lack of even perfunctory refreshes for the SE and Ultra models ; the marrow of the AirPods update ( no cheap example ) ; the iPad mini not being updated after all ( which probably just means a time lag until October ) . But the leaning of things wedidknow about is so much longer that it would make a tedious chromatography column indeed to rattle them off here . Suffice it to say that there were precisely zero real surprises at the Glowtime case .
Make an raring , selfish , charismatic maven the CEO , as Apple did when it convey back Jobs , and you may anticipate fireworks . Surprises , both honest and defective . A show . Make an operations expert like Tim Cook the CEO and you get pitiless organisation and professionalism , but you also get predictability . And by this point , we know precisely what to expect from Apple each fall . New phone , new watch , ’ around we go again .
There have been other factors in the loss of mystery , of course : The potentiality for making water has ballooned as the company ’s supplying chain grows more intricate and its employees advertise to work remotely ( which probably explains why Apple isso loth to allow this ) . We in the media should probably accommodate to a share of the rap too .
But the fundamental result is n’t that the info is get out to punters before the event . It ’s that the information is n’t surprising in the first plaza . Not like in the dependable old days .
metalworks
All thelittle thing you may have missedin Apple’sGlowtime case .
think about buying aniPhone 16 Pro?Maybe think again , says the Macalope .
Appleneverwants you totake AirPods out of your ears .
blank out the Pro , theiPhone 16has everything you need .
Thebest iPhone 16 featureis a throwback towhat Apple does best .
Trade and switch : Apple desire torecycle my iPhone 15 Pro Max for $ 0 .
Thefirst A18 Pro benchmarksare out , and it isFAST .
Here’show much longerthe iPhone 16’s‘big battery boost’will really last .
Podcast of the week
We count at the news about the iPhone 16 , the Apple Watch Series 10 , new AirPods , and a lot more ! Find out what you need to know about these new products !
you could take in every episode of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own internet site .
Reviews corner
Software updates, bugs, and problems
iOS 18.1 genus Beta 3is out now , adding‘Clean Up ’ AI tool in Photos .
Appleupdates AirPods Pro 2 firmwareto addiOS 18 features .
