Apple may be enjoy strong initial sales agreement for the iPad — the caller did sell 1 million unit in the 28 days after it launched the equipment , after all . But one study suggests that Apple could be reaping another benefit from the iPad ’s early popularity in the shape of increased grocery store share for the Mac OS .
Chitika , a lookup - base online advertising electronic connection , monitors the traffic coming into its connection from different operating system . And according to areport released Thursday , the percentage of Macs spiked during the month of April .
Macs had a 7 percent share of Chitika ’s publicizing web from January through March , read Daniel Ruby , Chitika ’s research director . But that percentage jumped to 10.25 percent in April — a ear that mark Ruby come as customers were flocking to Apple Stores to pick up the iPad during last calendar month ’s launching . ( edit to add : mark that the Mac OS X numbers cited in the Chitika report only let in the desktop OS ; traffic from the mobile OS used by iPhones , iPads , and iPod touches is placed in a freestanding category . )
The Mac ’s gain in dealings on the face of it came at the disbursal of Windows . For the month of April , the percentage of traffic from Windows drug user fell to 85 percentage from 89 percent , according to Chitika ’s tallies .
“ It ’s toilsome to say what the cause of the OS X spike in impressions in April is , ” Ruby writes in his report . “ It ’s hard to trust the iPad truly drove that many sales of Macs , and there are other possibilities — more live Mac utilization , a high proportion of Macs being used for web - browsing , or other reasons — but the feeling growth is impressive , and should betoken very well for the futurity of Apple . ”
To get its measurement , Chitika looks at the traffic coming into its ad connection . Any fourth dimension a exploiter come across a Web page with Chitika ’s data on it , the troupe can tally the referring site , operating , organisation , and web internet browser . “ by and large , we see between 10 and 15 percent of the Internet at any yield sentence , and each month we see over 200 million unique substance abuser , ” Ruby told me via e - chain armor . Not a perfect sampling , Ruby concedes , but Chitika believes its numbers are substantial enough to accurately meditate market share . The numbers in its latest are based on a sample distribution of a piddling more than 1.9 billion impressions across Chitika ’s web between January and April .
Apple ’s own sales figures would suggest that more Mac users are out there . The company sold 2.94 million Macs duringthe March quarter , typically a slow period for Mac sales . The company sell 606,000 Macs through its retail depot during that tail , about half of which were sold to customers novel to the Mac .
Even if you ’re questioning that Chitika ’s figures are influenced by iPad purchasers giving the Mac a second flavour , the concept is not unprecedented . During the iPod ’s volatile increment nearly a decade ago , Apple see its Mac sale grow as well — a phenomenon that came to be known as the iPod halo result . While it ’s way too former to even estimate as to what the iPad ’s impact on luck may be , it ’s for sure worth keep an center on signs of whether the new gadget introduces a Modern set of customers to Apple ’s other products .
