Update 11:30pm ET : Mark Gurman of BloombergclaimsApple ended these talk months ago .
Apple is tardy to the AI company , and when it finally announced its ownApple Intelligenceoffering earlier this month , the caller tacitly know this with the newsworthiness that it project to partner with more established players in the market . Apple has built its own AI model , but it plans to outsource specialist or forward-looking labor to others ’ example .
Initially , that will mean OpenAI ’s ChatGPT , which Apple regards as the leading light of generative AI and “ the estimable choice for our exploiter today , ” according to Craig Federighi . But the fellowship made it light that other gens will be drafted in too . And this has resulted in some surprising possible partnership , such as a team - up with Facebook ’s parent troupe Meta .
allot to aWall Street Journal storypublished this weekend , quote “ hoi polloi familiar with the matter , ” Apple and Meta have indeed discussed an AI partnership . This has n’t been finalise and may yet fall through , the WSJ annotation , but the signs are forebode : Apple would like Meta ’s expertise , and Meta would fuck to gain access to Apple ’s tremendous user bag .
However , a report by Mark Gurman of Bloomberga Clarence Shepard Day Jr. later exact that Apple resist Meta ’s marriage proposal month ago and apparently has no plans to recall to the table . The two companies reportedly held “ preliminary talks ” but it never gain ground past that .
Such an musical arrangement would involve Meta Platforms ’ productive AI model being integrated into Apple Intelligence on the iPhone , iPad , and Mac , although it appears that substance abuser will be asked for their consent before Apple Intelligence ’s various third - party AI model are land into play . As well as Meta AI and ChatGPT , Google ’s Gemini and Microsoft ’s Copilot are carry to be brought into the congregation at some point .
As unlikely as a Google / Apple partnership may sound , a deal with Meta is even more surprising devote the bitter relationship between the company , unremarkably centering on their dissent approach shot ( to put it mildly ) to user secrecy . After Apple enabled iPhone proprietor to block advertizer trailing , Facebookrespondedwith full - page ads in the US press kvetch about the change and claim they would “ hurt many of our developers and publishers at an already difficult time for businesses . ” But this was n’t a one - off difference ; the business firm ’ philosophies are so radically different that they have been throwing jabs at one another for more than a decade , asCNBC explains .
Such disputes are unconvincing to stop just because of a possible AI team - up ; technical school business firm are remarkably estimable at arguing bitter with a rival while at the same time partner in ways that benefit both . ( Apple and Samsung continued to work together while their famous patent of invention difference pass through the legal system . ) What will be interesting is how the partnership works in terms of privacy and information collection , with neither stabbing to compromise on its operating principles . Apple owns the platform , so will in all likelihood get the last word .
Apple Intelligence will arrrive this fall as part ofiOS 18,iPadOS 18 , andmacOS 15 .
