Google is planning to enter the habitation entertainment market with a Google - branded wireless twist that streams euphony within a house , concord to theWall Street Journal .
In addition to euphony , the equipment may also stream other medium , the Journal report on Thursday , quoting anon. root conversant with the company ’s plans .
The Google menage entertainment system , which could make its introduction afterwards this twelvemonth , would let users download digital content and pour it to other place machine like speakers also made by Google or by other marketer . The product is the brainchild of Google ’s Android team , the Journal reported .
Google has a swarm - based on-line medicine service calledGoogle Music , which include Song dynasty and album sales and is integrated with the company ’s Google+ societal web . Google Music also let users store and play back music .
Google Music ’s assemblage of songs and albums is usable in theAndroid Market , which is approachable via Android gadget and Web web internet browser . Google Music is compatible with Android and Apple iOS devices , and can also be accessed from PC web browser app .
Google did n’t now reply to a petition for gossip from IDG News Service . The company decline to annotate when reached by theJournal .
Several analyst , however , were skeptical that the rumored equipment would strike off a serious raid by Google into the ironware stage business . They evoke it is more likely that Google is planning a gimmick to ground the market for other products to support enhanced multimedia offerings .
Brian Blau , an psychoanalyst with Gartner , pronounce he suspected Google “ is go bad for a platform frolic ” in an effort to compete with Apple ’s AirPlay , in which Google Music will serve euphony to a reach of devices , admit Android phones .
“ When Google has a new intersection or table service , ” Blau explained , “ they ’ll do one or two products themselves . You ’ve seen that with the Android phone and the Chrome estimator . They ’re sort of seeding the market with their own gimmick , but they do n’t seem to be in heavy competition with the other manufacturers , because they really ask to get them on board . ”
Roger Kay , the president of Endpoint Technologies Associates , also suggested that Google was most likely making a prototype for its hardware pardner to emulate to range Google software . Those partners “ have had their feathers ruffle a figure of times ” recently , he take note , especially with Google ’s correspondence last August to take on Motorola Mobility . “ In that environment , Google should be offering a prototype ” and potentially some marketing money , he say .
Avi Greengart , a consumer devices analyst at Current Analysis , also is sceptical . He noted that reports circulating Thursday did n’t make vindicated what exactly Google would establish . It is clear , he say , “ that Google is continuing its efforts with content services in the cloud and is looking for computer hardware that can access those . ”
