All model of Apple Watchquickly sell outwhen preorders start overnight last Friday , but now we have a honest estimation of which Watches were most popular .

This was the bestselling Apple Watch on Frday , Slice Intelligence said .

According to e - retail research firmSlice Intelligence , 957,000 people in the U.S. bought an Apple Watch on Friday — and many of those people grease one’s palms two . The space grey Apple Watch Sport with a black Sport dance band was the bestselling Watch , which reflects anecdotal data we ’ve heard from readers and colleagues .

apple watch sport black

But buyers were n’t just snagging Apple Watches for themselves : On modal , citizenry bought 1.3 Watches to the strain of about $ 503.83 per Watch , which intend a plenty of people were buy a couple ( as gifts or to trade on eBay , perhaps ) .

The Apple Watch Sport was the most pop model , with 62 percent of buyers picking the less expensive pick . But even a third of people who bought the more expensive untarnished sword Apple Watch added a calamitous or white Sport Band to their order — perchance because at $ 50 , it ’s not exactly a splurge accessory . More than 40 percent of Watch buyers picked the infinite grayness Sport , with the unstained steel Apple Watch coming in second place with 34 percentage of preorders . The black Sport Band was the most popular appurtenance , followed by the white Sport Band and the Milanese Loop ring . An Apple Store employee distinguish me the Milanese Loop is beloved by employees and people whotry it on in - store , which sounds hard to believe until you wear down it yourself .

Apple Watch come in two sheath size , 38 mm and 42 mm , and the larger translation is far and away the most popular : 71 percent of buyers picked the 42 mm .

Slice Intelligence mines the e-mail receipts of 2 million on-line shopper to explore e - DoC activity . Its estimates of Apple Watch preorders are just that : estimation . Apple has n’t issue any official preorder numbers pool , though if they ’re as good as Slice say , they might give us some thought in the weeks to make out ( perhaps during the second - fourth earnings call at the remnant of the month ) .

If Slice ’s data point is accurate , worldwide Apple Watch preorders could top 2 million , analysts toldFortune .