U.S. regulator are planning to investigate whether Apple is shutting out third parties such as Google and Microsoft in advertising the iPhone and iPad , consort to a report issue by the Financial Times on Thursday .
The antimonopoly regulators are showing an interest in Apple ’s actions , though it continue unclear whether it will be go forth to the U.S. Federal Trade Commission or the U.S. Department of Justice to bear the investigation onward , accord to thereport , citing two people familiar with the situation .
An FTC spokesperson declined commentary on the news report . Apple did not return requests for comment .
Apple on Monday offer more point on its fluid advertising platform call iAd , which will allow developers to earn taxation by serve advert in program on the iPhone and other mobile devices . Apple will host the advert on its server and get a 40 percentage taxation cut , with the ease going to the developers . The party has been sell iAds for eight weeks , and commitment for the second half of the year have make $ 60 million , Apple CEO Steve Jobs say on Monday .
Apple ’s revised developer terminus prohibit advertizing analytics collection unless it is provided to an self-governing ad table service provider whose primary business is service mobile advertizing . “ For example , an advertising service provider own by or affiliate with a developer or distributer of mobile devices , wandering operating systems or development environments other than Apple would not qualify as main , ” the terms state .
If enforced , the proposed terms would proscribe developer from usingGoogle ’s AdMob serviceor advertising product on the iPhone , said AdMob founder Omar Hamoui in a web log post on theAdMob land site .
“ This change is not in the best pursuit of users or developers , ” Hamoui wrote . “ stilted barrier to competition hurt users and developer and , in the foresighted footrace , stall technological progress . ”
Google shut the leverage of AdMob for $ 750 million in previous May after theFTC said it would n’t block the deal . Google sooner said that FTC call for for further information about the deal , show to the bureau being concerned about antimonopoly issues .
