In many ways , I now find it more enjoyable to take magazines on the iPad than on paper . But publishers have yet to figure out exactly how to make the business concern side of iPad publishing work .
From Pages to Apps
In most cases , what you get from Zinio is essentially a PDF of a printed magazine , with a few perks . For example , you could tap link in a table of subject matter to parachute to story ; you could call up those lists of mental object — which show page thumbnail or story titles and descriptions — anytime . And there are Continued links that take you from one varlet to the next . If you want to do off with the distraction of the magazine layout , you may prefer to read stories in a well - arrange text - only sentiment . Some Zinio deed have been enhanced for data processor and iPad use , with interactivity and better pilotage . Otherwise , reading magazines through Zinio is like reading anything else on the iPad : You swipe between page and pinch to zoom in on sections to make them larger and comfortable to read .
In increase to ( or instead of ) come along via Zinio , many magazines now offer their own iPad apps . In these , the message ( sometimes from the mark edition , sometimes not ) has been specially arrange for the lozenge . Much of the clip , the apps themselves are free , but you then purchase individual issues each calendar month . TheOutside+ Magazine app , for example , lease me buy issue for $ 4 apiece ( begin with June 2011 , after the company recently switched publishing platforms and launched a new app to go along with it ) . Those iPad issues are far better than their Zinio counterpart — so much so that I corrupt them even though my Zinio subscription to Outside has yet to run out . Like many magazine design for the iPad , the Outside+ Magazine app lets you navigate stories and sections by nobble horizontally ; you take individual detail by abstract up and down .
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Spin Play
Some publications , such as Virgin ’s Project Magazine , are iPad - only and did n’t even live before appearing on Apple ’s pad of paper . Project ’s $ 3 issues have features potential only on a tablet , such as video covers , synergistic subject with buttons to change the display , and more .
The Spin looseness app , an iPad - based version of Spin magazine , goes further still : Each $ 2 issue ( a annual subscription is $ 8) includes the message of the clip , plus news and reviews . But you also get more than 60 pelt songs and 30 streaming picture selected by Spin editor .
Business Models
While Zinio uses a traditional magazine subscription manakin , iPad magazine apps originally sell single issues . Then , in February , Apple establish its long - awaited App Store subscription model . client can signalise up for the subscriptions via in - app purchase , which are mechanically billed and renewed on their iTunes accounts .
For the first few months after Apple added a subscription choice , the number of iPad magazines offering subscriptions was reasonably lowly . Part of the job has been Apple : The ship’s company takes 30 percentage of any subscription sales and does n’t provide the variety of contributor data publishers get from print subscriptions . And until lately , Apple bar publisher from charging more for a subscription on the iPad than they do elsewhere ( selling the subscription on their own Website , say ) . In June , Appleupdated its policy on in - app subscription , getting rid of that pricing limitation .
You ’ll now find iPad subscriptions for many magazines , include Wired , GQ , Elle , Popular Science , Popular Photography , Nylon , Golf Digest , Car and Driver , The New Yorker , and the aforementioned Spin . Also , newspaper have set about coming to the iPad as subscription - ground apps : The Wall Street Journal , the New York Times , and the San Francisco Chronicle , for instance .
The New Yorker
The New Yorker
Hearst also latterly made iPad subscriptions available for Popular Mechanics ; Esquire ; and O , The Oprah Magazine for $ 20 a twelvemonth or $ 2 a month .
Anyone conversant with Apple ’s iBooks app will definitely see similarities in Newsstand , which will arrange your publishing on a shelf just like you ’d see at your local bookstall ( take on you still have a local bookstore , that is ) . One notable difference : The icon for each issue will be the top of the current issuance , and the computer software will bespeak when a unexampled payoff has been downloaded to your equipment .
The iPad cartridge business is changing quickly . ( It will in all likelihood have changed some more by the time you say this . ) But at least it seems to be headed in a focal point that ’s good for proofreader .
