I do n’t know how this keep encounter ; peradventure the company involve to dispose of its methamphetamine more cautiously . But Macworld ’s sleuth have find yet another script and rehearsal tape for an Apple press case . It took a minuscule longer this meter due to the odd timing , but once again we recognise everything that ’s going to come about tonight , and we ’re fain to allow you in on the secret !
Introduction
16:57 p.m.:Here we go : the pre - stream begins . Good luck recognize the late pop smash , boomer tech diarist . ( The gap track is “ Mrs. Boothroyd ’s Holiday Dancer ” by Onion Terror . Feel liberal to Shazam it . )
17:00 : The flow proper is now up and running . A virtual camera soars above a gloriously gay Apple Park , which seems to be stuck in a Narnia - style never - ending summertime . It finally swoops down in front of the rainbow to settle on …
17:02: … Jenna Ortega , star of the popular horror - themed Netflix show “ Wednesday ! ” Has Apple TV+ somehow managed to flick up the second time of year ?
17:03 : Ortega says she loves this time of year when the dark encroaches and we are all reminded of the inevitableness of death . Also the candy .
17:04 : But what do you bump shivery , Ortega asks Tim Cook , as Apple ’s CEO sidles awkwardly into the blastoff dressed as a gothic horse . Why , he answer , consume an Apple Cartesian product serviced by a non - authorised resort concern ! And also the swiftness of thenew Mac productswe’re excited to introduce tonight ! They’respoooooookilywell specify !
17:05 : Jenna Ortega has collected her arrest and disappear .
Foundry
M3 MacBook Air and Mac mini
17:06 : Cook says Apple atomic number 14 has been the slap-up success in the history of the human race , with the M2 chips “ leverage the synergism of the M1 at the intersection of initiation and seamless simplicity . ” But tonight , he says , we ’re going tomeet theM3 ! “ We think you ’re proceed to love Mac even harder than before , ” he smile , “ as we make the world a better place by growth - hacking hyperlocal deliverables going forward . ”
17:09 : Cook total : “ Boo ! Look , a skeletal system ! ”
17:10 : Here comes Jeff Williams , Apple ’s master operating officer , swaggering around the corner of Apple Park while blink away and clack his fingers . He ’s dress as some kind of funky skeletal frame .
17:11 : Williams does a handstand while singing the chorus of “ Bigmouth Strikes Again . ”
17:13 : Williams leaps back to his feet and says Apple has a great stemma - up of merchandise to show us tonight . “ Almost as great as the sight of a babe bird break free of its egg for the first prison term , ” he add together .
17:15 : We’re seeing swooping CGI graphics of a laptop computer , but the edits are too sharp and the zooms too utmost to be able to see clearly which laptop . Is this the much - anticipated new MacBook Pro ?
17:17 : No ! It ’s thenew MacBook Air !
17:19:“Ournew MacBook Air with M3is the fastest non - Pro laptop computer Apple has ever give up , ” Williams boasts . “ It ’s the same great design and all - solar day battery life you know and love , but now with the power of M3 . It features not eight but 10 processor essence and 10 GPU substance as standard , together with an updated Neural Engine that ’s more powerful than ever ! ”
17:22 : Williams adds that the new Air “ is as powerful as a wildebeest . ”
17:23 : The new MacBook Air with M3 start at $ 1,099/£1,099 for the 13 - inch model ( a small Mary Leontyne Price cut there for U.K. customer compare to the M2 exemplar ) , and will go on sale for pre - orders on Wednesday , with shipping on Friday , November 10 . Just in clock time for Christmas !
17:25 : More swoop CGI imagery , this meter showing either the Mac mini or the Mac Studio … yep , it ’s the Mac mini . That makes sense , given that we seem to be focusing on the modest - end Macs for now .
17:26:“Mac mini is still mini in size … but not in functioning , ” Williams winks . “ With the power of M3 , you could accomplish whatever you require to , whether you ’d like to play game , do your tax return , or create a newssheet for your crocheting club . It ’s the fast compact Mac we ’ve ever made , and we call up you ’re going to have a go at it it . ”
17:29 : TheMac mini with M3starts at $ 649/£649 for the entry - stratum model with 256 GB of storage . Ah , that ’s a gibbosity in price for the U.S. , apparently to bring it in line with the U.K. Like the MacBook Air , the new miniskirt will embark on November 10 .
17:30 : And Tim Cook is back , summing up . That seems to be it for this section .
The new iMacs
17:32:“What do you conceive of when you think Mac ? You think , ‘ iMac , ' ” says Cook . “ And this downslope , we ’re saying “ aye , Mac ! ” to iMac . We need to make iMac , the ‘ you ’ Mac . ”
17:34 : Cook adds , “ Hi , Mac ! ”
17:37 : What ’s happening ? Ortega seems to have vomit up a spell on the iMac because it ’s grow before our very eyes ! It must be … oh , at least a 28 - inch model now .
17:39 : Jeff Williams is back . “ iMac is deepen for 2023 , and we ca n’t wait for you to meet it ! ” he bellows .
17:40 : CGI sentence . The iMac looks as stunning as ever , and that new size of it of the filmdom ( and possibly the more potent spec that has traditionally come with the larger model ? ) will be highly appreciate by the machine ’s fans .
17:42 : The young iMac is available in two sizes : the same 24 inch as before , but also anew 28 - in designthat ’s larger than any former exemplar . And both size come with the alternative of a two - color model finish in stripe , spot , or a range of other pattern . Apple is hoping that these personalization option , which will be selected via a tool on the caller ’s website , or with the assistance of a Genius if you buy in - shop , will encourage uptake like the optical maser engraving options for AirPod , AirTag , and Apple Pencil .
17:45:“M3 is the next microscope stage in Si evolution , ” Williams boasts . “ But evolution does n’t digest still , and if M3 is humankind , M3 Prois some sort of terrifying cyborg with laser vision and metal arms . ”
17:47 : The 24 - in iMac is still targeted at more casual consumers and is available with the M3 only . It starts at$1,349/£1,349 . The young 28 - in manikin come with M3 or M3 Pro and start out at$1,549/£1,549for the entry - level spec . Both will launch on 10 November .
Dominik Tomaszewski / Foundry
MacBook Pro with M3
17:50 : Tim Cook is back , and he looks more excited than we ’ve ever seen him .
17:51:“Apple has always innovated in customer experience , ” he allege . “ And we love to pivot synergy going forward . So I ’m excited to pivot even more synergy going fore ! ”
17:53 : CGI television of another laptop computer . We ’ve already had the MacBook Air , so this must be … the Pro ?
17:55 : It is . Cook is remain firm in front of a huge sign that says “ MacBook Pro . ”
17:56 : Jeff Williams retrovert , sprinting , to the stagecoach . He is visibly sweating and seems to have lose one of his shoes .
17:57:“These new Macs are just too fast for me , Tim ! ” he suppose , half to Cook and one-half to the television camera . “ I ca n’t keep up ! ”
17:59:“That ’s right , Jeff . But what if I tell you the new Macs are even dissolute than you consider ? ”
18:00:“Even faster ? ! Now that ’s scary ! ”
18:01:“It sure is , Jeff ! Why do n’t you tell everyone about the specs of our greatnew MacBook Pro models , which will make the world a dear station through seamless thought leading ? ”
18:01 : The new MacBook Pros , Williams says , are available in 14- and 16 - inch sizes , and come with the M3 Pro or the even fasterM3 Max cow dung . There ’s no word on the current 13 - inch form factor . Has that been stop ?
18:03 : The M3 Max is so tight , Williams insists , that it would burn your hands just taking the MacBook Pro out of its corner . “ I ’m completely serious , ” he adds . “ And I take full responsibility . There have been several pretty serious injuries . ”
18:05 : The newfangled MacBook Pro starts at$2,099/£2,099if you prefer the M3 Pro and the 14 - column inch screen . And here ’s substantiation that the 13 - inch MacBook Pro is no more . The 14 - inch Pro with M2 is staying on sale to make up for this ; it gets a price cut to $ 1,799/£1,799 .
18:08 : Gosh , there ’s more . Williams is now announcing a new Mac Studio . Like the MacBook Pro , it ’s been updated to boast M2 Pro and M2 Max chipsets and will go on cut-rate sale on November 10 . Prices start at $ 1,999/£1,999 .
One more thing
18:10 : We seem to be wrapping up now . Williams has announced , while Jenna Ortega has returned to the stage and is dressed as Michael Douglas from “ Falling Down . ”
18:12:“Have you enjoyed our terrifying Mac spooktacular ? ” Cook necessitate her .
18:13:“I sure enough have , Tim . I just wish well we could annunciate something for the creative professional desktop mart that Apple has for so long neglected . ”
18:14:“Funny you say that , Jenna . Because there ’s one more thing to talk about . ”
18:15 : Jeff Williams is back ! He ’s dressed as a youthful Morrissey .
18:16:“I almost forgot ! ” he yells . “ Take a look at this ! ”
18:17 : CGI time . It look like another iMac but without the flamboyant color patterns of in the first place . And it search seriously big . It could n’t be , could it ?
18:19 : It is ! It ’s anew iMac Pro . And it boast a whopping32 - inch screen !
18:22 : Astonishingly , given that we only got the standard M3 chip 76 minute of arc ago , the new iMac Pro comes with theM3 Ultra . Apple has literally rolled out the integral generation of Mac products in a single evening .
18:24 : Ah , but here ’s the kicker . The iMac Pro is n’t really launch yet . Williams pronounce it will come out “ early in 2024 . ” So we have n’t get a price or an exact release particular date . Or detailed specs , for that matter . But the M3 Ultra and 32 - inch screen are vast newspaper headline announcement .
18:27 : And now we really are wrapping up . There ’s been a chilling amount of Mac ironware announced tonight . See you at the next consequence !
