If you needed to nibble an appropriate location in New York ’s SoHo district to set up the latest variation of a page - layout applications programme , you could n’t wind up with a more fitting setting then thePuck Building . Designed in the former 1800s for the German - language magazinePuck , the historical edifice served as a meet backdrop for Tuesday ’s launch of QuarkXPress 7 . mayhap if background publication had been around back then , Puckwouldn’t have met its dying in 1916 .

Attendees at Tuesday ’s Quark event were n’t really concerned with the past tense , however ; instead , they were focused on the hereafter and how the new features in QuarkXPress might avail with their work . While the good morning kicked off with a presentation about QuarkXPress 7 from Quark senior frailty president of screen background products Jurgen Kurz , this was n’t just an event for the pressure . Quark customer and XTension developer were also in attendance , with much of the twenty-four hour period occupied by hand - on training and more in - depth looks at new features of the package .

A room set up up with scores of Intel - based iMacs suffice as the event ’s training country — designers got an opportunity to apply the new features first - bridge player lead by a Quark trainer . Quark representatives say these sessions were sold - out , suggesting a keen deal of interestingness among users about what QuarkXPress 7 has to provide .

The issue also featured a “ Partner Kiosk ” manned by third - political party developer showing off QuarkXPress - link up merchandise . Participating vendors includedGretagMacbethandPantone , who were present off supervise color calibration software package . Image SourceandKodak Creative Networkwere on deal with Malcolm stock picture offerings . Other displays included datum publishing software fromEm Software , printing process and postpress add - ons fromHeidelberg ; andGluon’sXTension offering . Cantodemonstrated how its Cumulus digital asset management computer software works with QuarkXPress 7 , andExtensisshowed off new releases of its font management software package for reading 7 .

Throughout the day , Quark also provided 45 - minute training Roger Sessions on mix QuarkXPress 7 in production and figure environments . Presenters ranged from Martin Stein , Extensis ’s Director of Product Management , to Canto founding father and CEO Jennifer Neumann , with subjects let in color direction , production automation , and digital plus management .

Many of those in attendance Tuesday were QuarkXPress stalwarts who have n’t been sway by the inroad Adobe has made with its competing InDesign software . Quark may have been preaching to the consort , but there was still raft of upbeat conversation during the luncheon break . Attendees were buzzing with discussions on technology like Job Jackets and Composition Zones added to the latest version of QuarkXPress .

What was perhaps most remarkable was the sensation of pridefulness evident in the Quark employee and executive director . They ’ve worked very long and hard to get QuarkXPress 7 quick for choice metre , and they ’ve deal the largest public beta trial in the company ’s history . They ’re convinced that this one ’s a victor , and they hope that Mac users will consider the same .