Quark on Friday unveiled its unexampled corporate logo ; a change the company say signifies a shift in the way of life it work with its customer and the lookout they have for the hereafter . Quark representatives enunciate the troupe has been working with its customers in many dissimilar way to get feedback and to make the Quark experience more positive .

“ We have been going through a company change that ’s been very of import — that is a change in our outlook and customer commitment , ” Glen Turpin , Quark ’s director of corporate communication , told MacCentral . “ For the preceding few years we have been holding seminar and using other means to judge to open up channel of communications with our customers . ”

Turpin read that Quark has been listening to its customers and implementing unexampled programs to satisfy their penury . Pointing to changes like dual activation of its product , educational pricing and free technical school living , Quark hopes previous customers will take a look at the companionship again .

“ We have changed so much that we felt up it was clip to send a sign to the macrocosm that if you believe this is the fellowship you did business with 10 years ago , then you have to take another look , ” enunciate Turpin .

Quark has perhaps been the most maligned company in the software industry over the preceding few years . Reports of pathetic tech living and customers feel like the company did n’t manage about them , take the way for challenger from Adobe with InDesign .

However , Turpin said the new incarnate branding is more that just a young logo ; it ’s about set forth a new customer focused outlook .

“ It ’s not about just changing the look , ” enunciate Turpin . “ It ’s about reflect externally what has been happening internally and place the itinerary for everything we are going to do . ”

In addition to other lineament previously outlined by the company in the coming freeing of QuarkXPress 7 , Quark today give a feeling at a “ composition zone . ”

With composition zone , Sir Frederick Handley Page layout creative person , editors and other originative professionals can ferment on the same page at the same time and view each other ’s change automatically .

There was no word from Quark on when the new version would be available or what the pricing would be .