Apple made two announcements Wednesday that still have citizenry talking a day by and by — the going of a cell phone able of play music from the iTunes Music Store and a stain new iPod fashion model hollo thenano . As substantial as those proclamation are — and they are very , verysignificant — they may have pull attending off from some other noteworthy news Apple bear Wednesday : unexampled railway car caller have signed on to suffer the iPod .
Apple has done a good job of market the iPod to consumers over the retiring few age , contribute it to become one of the most sought after consumer equipment on the mart . More significantly , Apple has target very specific marketplace segment to work with some of the orotund company in the world , allowing users to take their medicine with them to more places .
The automobile manufacture is a good example of this . So the significance that more than 30 percent of the railway car sold in the US in 2006 will offer iPod consolidation should not be underestimate . Currently Apple has deals with BMW , Ferrari , Mercedes Benz , Volvo , Volkswagen and other companies to mix the iPod integration in their cars . This does n’t even admit after - market products from companies likeHarman Kardonthat allow integration into many dissimilar models .
Most people pass a great deal of clock time in their railway car . Having a third - political party vector , a cassette adapter , or a similar accessory that links the iPod to the motorcar stereoscopic picture will suffice for some driver ; for others , however , there is just no substitute for true integration . Being able to keep in line the iPod from the steering wheel controls or through the stereo give users a much better intuitive feeling about the iPod experience .
So Apple seems to have a lock chamber on the car industry . With the ability to utilize cables to connect the iPod to your home dramatics or habituate a speaker system like the one offer by Bose , the company has the dwelling house overcompensate as well . The next marketplace for Apple to take on is mobile .
I know that many people wanted Apple to establish its own phone and use a scale down interlingual rendition of Mac OS X as the operating system , but I do n’t know if that would be the expert move for the fellowship at this point . The Motorola ROKR is a nice - bet phone and it provides what most people were ask for — iTunes integration . I ’m not sure that I would want to use the outside speakers of the earphone for too long , but with a headset it ’s a fine gimmick . More of import , Apple was able to partner with two of the biggest companies in the mobile place to bring the iTunes experience to a whole new market . That is a Brobdingnagian deal .
Even though it might seem from the sea of white earpiece on people walk down the street that everyone already has an iPod , that ’s not really the case . There is a huge untapped market out there that Apple necessitate to be proactive in being the first point of contact lens for downloading and share medicine . This is precisely what the company reach with the ROKR . When masses intend of de jure downloaded music , they think of Apple , when they think of the most popular medicine equipment , they call up of Apple , and now , when they think of euphony on a mobile phone , they will think of Apple . That is quite an accomplishment .
Another think on this week ’s news : Apple chief executive officer Steve Jobs is plausibly one of the only people in the industry that is able to take the air on stage and wipe out one of the society ’s most popular ware and still get cheerfulness from the audience .
I call back a fortune about the iPod miniskirt since attending the event Wednesday , and the more I consider about it , the more brilliant I think the strategy is . Jobs said that the mini was the company ’s most popular modeling and the one the competitor has focused much of their fourth dimension trying to scramble . So , if you ’re Apple , what do you do ? tot capacity to it ? deepen the people of color ? All of the rival can do that , so that ’s not going to keep you ahead of everyone else .
So instead , how about you wipe the most pop iPod off the product grid completely and replace it with an amazing looking iPod that is half as thick as the competitors ?
Just as the rivalry gets a lock chamber on the iPod mini , Apple altogether changed the game — that ’s what it takes to continue to conduct this type of fast flow market . With moves like this , Apple will master the music market place for some time .
