As we cringe on toward the iPad launch , developers are scurrying about getting their apps ship - shape , consumers are whirl their thumb hold back for pre - orders to be announced , and print publisher are make preparation . Apple , of course , denote that its iBookstore would cater to books , but it seems that periodicals are going to have to make their own arrangements .
On Monday , a leak memorevealed publishing firm Condé Nast ’s plans for a obtuse rollout of its magazines in iPad app form . The society already has an iPhone app and growing team forGQ , its men ’s cartridge , and it seems likely that the same canonical format ( articles and photo from the magazine plus spare , app - only content ) will interpret over to the iPad .
Condé Nast ’s planned release matrix has its iPad app forGQcoming out sometime in April , Vanity FairandWiredin June , andGlamourandThe New Yorkerin late summertime / fall . ( Wiredalready demo off a potential paradigm , constructed using Adobe ’s Flash . ) Pricing will be varying at first , reckon on advertisers and einsteinium - subscription count ; the success of these initial offering will determine whether the caller follows suit with the other magazines in its catalog .
Meanwhile , theAssociated Press announced the constructionof a new business building block promise “ AP Gateway , ” for the marketing and macrocosm of digital products . AP , which presently has an iPhone app available , is using this new division to expand applications for smartphones and other devices as well as create and manage young content for specific events ( like the Winter Olympics ) . An iPad app is already in the works and although no firm pricing is usable as of yet , senior vice president and AP chief gross officeholder Jane Seagrave note that the curriculum may pop out as a free armed service .
This is a unexampled step for the Associated Press in terms of revenue generation ; in the past it has relied almost entirely on fee pay for its stories by newspapers , broadcasters , and the like . With an expected 6 percentage revenue downslope in that area for its 2009 financial statement , the AP is toying with creative new way of drumming up revenue — and for the first time , helping modest newspapersdelivercontent instead of the other way around .
No doubt , this is only the first wave of iPad related publishing , but the AP and Condé Nast are make a okay scratch .
