Apple Computer Inc. ’s elderly Vice President of Hardware Product Marketing , Phil Schiller , officially give up off Apple Expo Paris this workweek introduce the iMac G5 during his keynote name and address . Analysts are consentient in their support for the new consumer machine and the strategical draw Apple has drawn between the iMac and the iPod in marketing the information processing system .
“ From the company that bring you the iPod ”
The selling movement for the iMac G5 will leave no doubt in consumers ’ minds what else this computing machine company has delivered lately . “ From the ship’s company that take you the iPod ” will be part of the message consumers will get when they see advertizing for the iMac G5 .
“ It ’s meant to express a couple of things — It ’s not to hide behind the iPod or to background the Mac at all , ” Apple ’s Phil Schiller , tell apart MacCentral . “ Since we design the iMac , a batch has happened at Apple — probably the most influential thing that has happened in long time is the iPod , both in terms of product design and get bully reach in the marketplace . It ’s still an iMac , it ’s still what an iMac is about . ”
The invention and selling of the iMac G5 with its ties to the iPod makes a mickle of sense to analysts , who have seen the iPod as one of the shinning whizz in Apple ’s mathematical product lines .
“ I cerebrate the new conception will surprise many people , ” suppose Technology Business Research analyst Tim Deal . “ While I think this was the natural next footmark for Apple in price of the organic evolution of the iMac ’s all - in - one design , I also think that it is unconventional . It ’s simple , functional and almost spartan in visual aspect . The new iMac ’s aim is redolent of the iPod screenland and I am certain that this was knowing . With the iPod remove a prominent role in Apple ’s product scheme , it makes sense to capitalize on the iPod ’s intimate shape . ”
Mid - September — can they present ?
Apple has had issues over the years with delivery of its most sought after product , include the first redesign 15 - inch flat panel iMac . For the current dismission Apple suppose they will ship in mid - September — an manageable appointment with the entropy they have usable , agree to Schiller .
“ We are surely working heavily to do it , ” said Schiller . “ Anytime we announce availability , we are lead with the good info of what we believe will happen — we believe we will send in mid - September . I do think it will be very pop and we are at the beginning of the ramp , so , of class it ’s going to be constrained at the beginning . ”
Schiller points out that many of Apple ’s recently announce product strike the market without delays , but the really memorable products are the ones they introduce before availability . Either way , Apple faces a dilemma .
“ There are a few products we introduce in advance of availability and they are very memorable , ” say Schiller . “ We introduced the original iMac month before it was made usable , but that ’s not because we were n’t quick or had a problem , we decided to tell the existence so they would know what was come . We are so often pulsate up for the inverse , which is , ‘ will you please tell us what ’s happening ’ and when we do , we get amaze up for doing that . ”
iPod sectionalisation not leaving the Mac behind
When Applemade two divisionsin the ship’s company this past May , one for the iPod and one for the Macintosh , many people felt that the Mac was take a second seat to the succeeder of the iPod . merchandising campaigns and much of what has add up out of Apple has focus on the iPod , but Schiller enunciate that is not the case .
“ I recognise people suppose that and I really go for that when they see this iMac that it shows that it ’s not the case , ” said Johann Christoph Friedrich von Schiller . “ We are applying our innovation and engine room design talent to everything we do , including the iPod and all of our Mac intersection line . ”
Jupiter Research Senior Analyst Joe Wilcox says the new design shows how serious Apple is about its Macintosh data processor .
“ Many the great unwashed have asked whether Apple would dump the Mac in favour of iPod , ” said Wilcox . “ The newfangled iPod location and even iPod - like look show how serious Apple is about sell computers , but wisely by associating the new iMac with the successful euphony player . Apple ’s out of sight substance is that if you grease one’s palms an iPod you really demand a cool Mac to go with it . ”
In fact , with the crosstie to the iPod and the penetration Apple has with the iPod in markets out of doors of the traditional Mac audiences , the iMac may be a first - time purchase for many mass , according to analyst Tim Deal .
“ by nature , I think Apple ’s fast customer base will love them , ” tell Deal . In addition , Apple has a material opportunity to position this as a first - time Mac - proprietor product to the uninitiated . The iPod has given many microcomputer owners their first penchant of Apple ’s technology ; the new iMac may very well be their second . I think this new design will alter the elbow room many hoi polloi think about personal data processor . It is the shape of simplicity . ”
