Pepsi has call the ad “ Bottle Songs , ” and it runs in 45 and 30 2d smear . The spot have “ a number of popular raceway from a serial publication of music genres ” and instance “ how win a free Song dynasty from the Pepsi iTunes promotion is as promiscuous as opening a bottle of Pepsi . ”
The giveaway operate through April 11 , 2005 . Bottles of various Pepsi - owned mild drinkable — and some cups used for Pepsi jet drink — will contain extra caps or fanny that may reveal a redemption codification that can be used to get a single birdsong for detached from the iTunes Music Store . Pepsi is offer up to 200 million songs — twice the maximal number as a furtherance the company did with Apple last twelvemonth .
The 2004 game show was also promoted during last year ’s Super Bowl , with a spot that featured papa - punk band Green Day ’s blanket of “ I contend the Law ” and several teens who had been charge by the RIAA of illegal music download . That promotion was plagued with low redemption rate , however , as Pepsi distributors were slow to get bottles with the special cap to retail merchant . finally , Pepsi drinkers only redeemed about 5 million of the 100 million strain .
Pepsi has expanded the setting of this year ’s giveaway : Customers will find the special caps not only on Pepsi , Diet Pepsi and Sierra Mist soft drinks , but also on Wild Cherry Pepsi , Mountain Dew , Diet Mountain Dew and Mountain Dew Code Red . What ’s more , winners will mechanically be infix in a sweepstakes to win one of 1,700 iPods minis being given away — one for each hour of the packaging .
