Indie podcasts face challenge from mainstream
When iTunes 4.9 launched , it did for podcast what Ed Sullivan did for The Beatles , pluck a popular , but still - emerging technology from the wings and thrust it into the public eye . Yet as it grows in popularity , and gains mainstream acceptance , independent content producer risk being drowned out by a sea of new professional voice . Podcasting was pioneered largely by independent content producer , who often create eclectic and outright weird shows that would n’t find a place on program wireless ....