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In an substitute WWDC keynote that was n’t dominated byApple Intelligence , the new iPad Pro could have been launch as Apple ’s slimmest gimmick ever and captured all the attention . Indeed , back in the day , the company would often build an integral launch event around the content “ last year ’s twist , only thinner . ” That has n’t been a coarse sell in late years , however , as Bloomberg newsman Mark Gurman point out in thelatest editionof his Power On newssheet ....

Among Steve Jobs ’ many philosophies at Apple was give customer what they postulate , not necessarily what they want . He famously say , “ hoi polloi do n’t get laid what they desire until you show it to them . That ’s why I never bank on market research . Our project is to read things that are not yet on the page . ” At WWDC this week , Apple gave us a ton of features that were already on the page ....

Apple Intelligencemarks a turning point . Not just for Apple , which finally discover how to say “ AI ” and is diving head - first into making heavy generative AI features a central part of its product . It ’s a turn point for the tech industry as a whole . This year , AI begins its passage from a refreshing product to anexpected feature film , a move made by dozens of software package engineering science before it ....

Apple is fond of its WWW web internet browser , Safari , even to the extent that some readers with other preferences happen it difficult to consistently get Firefox , Chrome , Opera , or other browsers to open up links to WWW pages in other apps . The first thing to duple - check is macOS ’s systemwide browser app default druthers . Go to  > System options > Desktop & Dock ....

Last calendar month I ill-treat into the breach to bravelydefend a trillion - dollar bill corporationfrom societal - spiritualist criticism : I felt that viewers of Apple ’s new “ Crush ” iPad ad were being hypersensitive and overly literal in impute to it motives of scorn for creatives . But no good deed go unpunished . First , Apple inconsideratelyapologized for the adthat I had said was fine , and conceded that it had “ missed the mark ....

With macOS Sequoia , Apple is innovate a unexampled feature that rent you set up windowpane in side - by - side tile . It ’s a new — and somewhat overdue — organisational feature to aid users sort assailable windows and quickly obtain the one that ’s want . Not only is the fresh window tiling feature article welcomed but it should ’ve been in macOS long ago . experience multiple window unresolved is magnetic core to the Mac experience – as I write this , I have five different app windows open at the same time ( it ’s usually more than that ) in a disorganized mess ....

If you ’re bilingual in the U.S. , you could bear an median salary of 5 to 20 % more than those who only speak one language , according to an MIT economist . Whether you cogitate Spanish , Arabic , Mandarin or any of 22 other languages could be your key to professional mobility , a lifespan subscription to Rosetta Stone ’s renowned nomenclature learning systemcould be the step you need to put you in that higher income bracket ....

Apple ’s upcoming iOS 18 software program update brings a wad ofmajor changesto the way of life the iPhone behaves , and a fewless heralded onesthat are still deserving knowing about . But one eagle - eyed beta tester has tell apart a tiny but brilliant pinch that did n’t make either of those list . According to theReddit substance abuser ant_t99(and support up by a photo ) iPhones hunt down the first iOS 18 developer genus Beta display the current time , even when they ’re out of juice ....

Apple , as a company , has always extolled the value of putting the “ personal ” in “ personal computer . ” From its earliest Day pushing back at the monolith of IBM and beige boxes that all looked like one another , to its more recent exceedingly personal devices like the iPhone , Apple Watch , and AirPods . But that ethos of “ personal ” technology has always been in profound tenseness with the fellowship ’s other overriding rationale : Apple know well ....

It happens every twelvemonth . Apple announce a novel version of iOS with a bunch of really big new features , and then September rolls around , you set up the fresh version , and it ’s not the adult things you love . Instead , there ’s some tiny small quality - of - life improvement that just makes your day - to - 24-hour interval iPhone use so much better ....

The Mac section of the WWDC24 keynote was about 15 second , and in the first part of those 15 minutes , Apple showed iPhone Mirroring , a feature of speech that was enthusiastically receive by the audience watching the tonic at Apple Park . I grinned along and rent out an “ Oh yeah ” in favourable reception . iPhone Mirroring is a feature I ’ve wanted for a longsighted time ....

The Macalope regrets to inform you that we ’re still talking about AI and likely are going to be for the remainder of metre if current trends go along . But at least it now stands for something else : Apple Intelligence . dependable fact : if you call for an LLM to show you a video recording of a “ mixed bag on AI ” it returns a television of yesterday ’s keynote ....

Apple on Monday took the wraps off a net ton of young features coming to our devices this dusk . The headline characteristic , of line , is Apple Intelligence , which convey the populace of productive AI to the iPhone , iPad , and Mac with piece of writing puppet , image and emoji foundation , and a new era for Siri . But once again , the feature that will delight us the most when they arrive this fall are the one that take reward of how everything in the Apple ecosystem works together ....