While Google ’s Android chopine has taken a piercing upswing in popularity during the last six months , the iPhone remains top in terms of customer allegiance , according tothe most recent U.S. smartphone Book of Numbers from enquiry firm The Nielsen Company .
The numbers , which overcompensate the second quarter of 2010 , show the Apple iOS oblige a 28 percent share of the smartphone securities industry , in second place after BlackBerry - maker RIM , which has 35 pct . The Android OS has registered the big gain , jumping from 9 pct in the first quarter to 13 percent in the second poop , putting it just diffident of Microsoft ’s third - position 15 percent share .
Nielsen absorb particular care to the drift among new smartphone customers in the last six months . Android has surpass the iPhone there , with 27 per centum of customer choose Google ’s platform over the 23 per centum who buy iPhones . While Apple ’s numbers appear to decline slightly among those purchasing a smartphone in the last six months , its marketshare looks like holding firm from the first to second quarters . However , the turn do n’t include iPhone 4 purchase , since Nielsen ’s Henry Fielding period is the first half of the month and Apple ’s latest smartphone went on sale June 24 . Apple has since said that it sold 3 million iPhone 4s since the equipment ’s launch .
Despite the increase in Android phones , iPhone owners remain the most loyal to their gimmick , with 89 per centum peg an iPhone as the next gimmick they would corrupt . By comparison , 71 percent of Android owners said they would corrupt another , and just 42 percent of BlackBerry owners said a BlackBerry would be their next smartphone . The iPhone also led the charge in terms of the most want smartphone : 21 percentage of current Android users said they would jump out ship to Apple ’s gadget , in add-on to 29 percentage of BlackBerry owners . Again , it ’s worth remembering that these numbers do n’t take into accounting the iPhone 4 .
Nielsen ’s figures seem to agree with recent number from other research firms , such asa ChangeWave survey from earlier this monthand an IDC report from May ( IDC is possess byMacworld ’s parent company , IDG ) . All compass point to growth for Android and solid numbers for the iPhone .
Android ’s growth has probably been spurred on by marked improvements in the operating system as well as a flurry of high - visibility devices such as the Motorola Droid , HTC Droid Incredible , and Motorola Droid X. However , with the iPhone 4 launch only towards the final stage of the 2nd quarter , the resolution to that cliffhanger ending wo n’t be find until we get an eye on next fourth ’s figures .
