News Corp. on Wednesday took the wrapping off The Daily , its national news publication establish specifically for the iPad . The medium giant is vaunt its new offering as the first national daily news publication built from the primer coat up for Apple ’s tablet , while Apple is using The Daily ’s introduction to usher in a novel form of subscription charge for iOS apps .
Available as a download from the App Store , The Daily will sport a variety of text , video , photos , and other interactive content . News Corp. executives prognosticate a ware that blends what CEO Rupert Murdoch visit “ the adept of journalism ” with “ the honorable of contemporary technology . ”
“ The iPad demand that we completely re - imagine our craft , ” Murdoch told reporters at apress event in New Yorkto scratch The Daily ’s launching .
A carousel view of the day’s stories greets readers of The Daily.
Meet The Daily
The app unfold to a whirligig view of the day ’s chronicle , not unlike the Cover Flow view that ’s now a staple of the Mac operating scheme . referee can flip through the carousel with a swipe of the finger ; tap on a story bring up its content . A Shuffle button brings up stories at random .
A carousel view of the day ’s stories greets lecturer of The Daily .
The intention choices were calculated one , according to News Corp. , as it will avail readers come across stories they might not otherwise see . “ The trick of newspapers and web log lies in find … and the dextrous mite of a beneficial editor , ” Murdoch suppose .
A carousel view of the day’s stories greets readers of The Daily.
Sections at The Daily will include News , Gossip , Opinion , Arts & Life , and Sports — but interrogatively , for an app geared toward a digitally savvy audience , no technical school discussion section . variation lover , however , should be pleased : the publication offer users a customizable dashboard for viewing news highlight on their favorite teams . Users will also be able to get at focalize atmospheric condition reports from within the app .
The publication ’s Apps & Games section let in profiles of App Store offerings — including link to download apps directly from the store — in addition to a daily crossword puzzle and sudoku puzzle , perhaps explaining why The Daily includes integration with Apple ’s Game Center service . All tell , The Daily promise to publish up to 100 pages of content a solar day .
The Daily Readers can customize a splashboard in the Sports section to deliver news on their pet teams .
The Daily Readers can customize a dashboard in the Sports section to deliver news on their favorite teams.
subject matter at The Daily include indite reports as well as photo essays , videos , and alive computer graphic . ( The first result , for deterrent example , includes an exalt diagram of a shovel pass in advance of Sunday ’s Super Bowl . ) The Daily ’s Jehovah also promise 360 - degree photo and computer graphic that answer to rival . A button on the principal page of the app triggers an audio summary of the day ’s taradiddle , and there ’s also a video that summarizes the chief tarradiddle in a particular yield .
“ The Daily is not a legacy make moving from photographic print to the digital world , ” Murdoch say . “ We have licence to introduce . ”
“ It ’s unbelievable to conceive something of this production note value can be done every exclusive day , ” read Eddy Cue , Apple ’s frailty president of Internet servicing , who represented the company at Wednesday ’s launch outcome .
Subscription Billing
To bear The Daily ’s launching , Apple — on hand at Wednesday ’s event — enter a young form of subscription billing . The News Corp. publishing is currently the only app in the memory board with this characteristic , though other iOS apps could conceivably contain it in the future . Up until now , there ’s been no way to point subscription fees in iOS apps .
That change with The Daily . In addition to the 99 - cent hebdomadal subscription , user will also have the pick to give $ 40 for a full year ’s subscription . The charges will be charge at once to drug user ’ iTunes accounts .
In fact , the App Store terms of inspection and repair arrangement has been change to include information about in - app subscriptions . user can set up charges to automobile - renew — though that feature will be disabled if a subscription rate go up — and can manage their subscription via a new section of their iTunes bill .
Cue told reporters that more information on subscriptions for other iOS apps would be coming soon .
The Daily and iPad
The Daily has been in the works for some clock time , with its launch reportedlydelayed so that Apple could work out payoff involving drug user subscription . Murdoch says his companionship has poured $ 30 million into developing and creating the app so far , but that the costs of publishing a daily digital app are minimal compared to print publishing .
“ Our aspiration are high , but our price are very low , ” he said .
While Cue was Apple ’s representative at the event , the name of Steve Jobs was invoked betimes and often on Wednesday , even though Apple ’s chief executive officer remains onan indefinite leave of absencefrom his day - to - solar day duty . In a Q&A sitting following the launch of The Daily , Murdoch said he had spoken to Jobs about the app as recently as last week and hailed Apple ’s chief executive officer as “ a fighter of The Daily from Day One . ”
That say , Murdoch look The Daily to finally come on other tablets , which would presumably include the mass of Android - base tablets expected to hit the market in 2011 . “ But last twelvemonth , this year , and next year belong to Apple , ” Murdoch said of the prompt plans for The Daily .
Updated at 9 a.m. PT with more information about pricing and screenshots of The Daily . Updated at 11:15 a.m. PT with more information throughout the article .
