AnAppleInsider report by Kasper JadeFriday quotes Concord Securities psychoanalyst Ming - Chi Kuo as claiming that newfangled MacBook Air models are on the skyline .
Kuo says his Asian manufacture sources indicate that the new MacBook Airs would likely be available in June , and would have an upgrade from the comparatively ho-hum Core 2 Duo mainframe in the current Airs with Intel’sSandy Bridge chipsetas well as integrated Intel graphics and the Thunderbolt connectivity engineering .
As a long - time MacBook Air fan and thecurrent user of an 11 - inch good example , I ’m excited by the report card . Any time you could make the MacBook Air faster ( in this case by replacing the two - yr - old processors currently in there with cutting - bound humbled - baron Core i5 or i7 cow chip ) and boost graphics performance , I ’m happy to hear about it . By all accounts , this current generation of MacBook Air has been a big winner for Apple , and a young generation of system should continue the growth of the Air as a major part of the MacBook channel .
There is one affair in the report that scratch me as odd , though . It says :
Within their first fourth part of availability … consumer reportedly choose the new MacBook Airs at a one - to - two ratio to the company ’s more build MacBook Pro offering , make for one of the company ’s most successful Mac product plunge ever .
However , shipments of the Airs declined 51 percent sequentially during the first calendar quarter of 2011 — include a 40 percent calendar month - over - calendar month declension in February — as Apple introduced Modern MacBook Pros that caught consumer ’ centre .
Every product has a life-time bike . There ’s exuberance and pent - up demand at first , so initial sales are always rattling . Then they tail off as demand is satisfied . In the first twenty-five percent the Airs were available , they were a raging new Cartesian product . The MacBook Air had n’t undergone a major revision sinceits launching nearly three years before , and the 11 - column inch theoretical account was an entirely new product . Meanwhile , the MacBook Pros had n’t been refreshen in 10 months and had n’t had a major update for two years . Is it a surprise that the novel Air exemplar managed to trade well during their first quarter of existence ? And is it surprising that they then did n’t trade as well in early 2011 , later in their lifespan ?
Then there ’s the arguing that Air shipments declined because the young MacBook Pros “ caught consumer ’ eye . ” The New MacBook Pros did really well because they were young and there was lots of ebullience and pen - up demand . I do n’t think the macrocosm of Modern MacBook Pros ferment laptop buyer on the MacBook Air . I think the MacBook Air aged naturally , and meanwhile the young MacBook Pros enjoy their first quarter as a shiny new product .
I think there may be some users who were on the fence about which Mac laptop to buy , and some the great unwashed just weave into their local Apple Store and pick a laptop computer . but I have a gruelling clip believing it was a large enough turn to show up in gross revenue figures to this extent . Perhaps someone consider a 13 - in air travel might favour a ( laborious , more expensive ) Pro , but would they do it to a greater degree than they would have a calendar month before , with the aged models ? It ’s arguable , I presuppose , but I just do n’t see it .
More likely , this is an model of looking at the natural life story cycles of two different technical school merchandise and figure a story that is n’t there . The new MacBook Pros did n’t murder the MacBook Air ’s sales figures , and if new MacBook Airs arrive in June , they wo n’t avenge themselves on the lessen sale of the MacBook Pros .
