The Apple - confirm H.264 open standard television codec get a shot in the arm on Sunday as Panasonic announced funding for the codec in its high definition products beginning in 2007 .
“ This [ H.264 ] is a substantial advancement over current MPEG-2 codecs being used today , ” said John Baisley , president of Panasonic North America , during the presentation .
Baisley get on to compliment H.264 because it allows companies to shoot HD with unspoiled quality than the standard definition being used today , but using the same amount of space to put in the media .
This is one of the features of H.264 that Apple has touted as a central component of the codec , allowing media producer to move to future technology without going through lengthy upgrade processes to accommodate thing like HD .
In a recent audience withMacworld , Frank Casanova , Apple ’s managing director of QuickTime production marketing , articulate that Apple predicts cable television net will be using H.264 because of its gamy quality video at low data pace .
Casanova explain that a lot of cable systems promoting MPEG-2 are at capacitance . They do n’t have any more bandwidth over the coax to push any novel programing . With the Second Coming of HD , that ’s a real problem for them because HD is so much liberal than stock signals .
“ H.264 is so effective transmission line company can in reality add HD computer programing and not disrupt their stock definition cable offerings , ” Casanova say . “ That ’s what is so remarkable about H.264 . ”
Apple said in a slide at the presentment that would are work closely with Panasonic on tapeless workflow .
“ Apple and Panasonic have changed the economic science of professional HD output with many industry firsts , such as a FireWire enabled HD VTR and native support for both real - metre DVCPRO HD and P2 in Final Cut Pro . We ’re thrilled to be working with Panasonic to usher in the next generation of tapeless workflows with support for H.264 media in a future release of Final Cut Studio . ”
