Apple did n’t disappoint again this class as the company unveil the 17 - in MacBook Pro at the National Association of Broadcasters ( NAB ) in Las Vegas , Nevada . Apple ’s booth was lined daily from one side to the other with onlookers scouting out the MacBook and the society ’s professional package editing suite , Final Cut Studio .
It was hard to tell if people ’s initial interest was in Apple ’s Intel - based Macs or in Final Cut Studio , but Apple articulate it come down to the interaction between the two that customers were looking for .
“ The sum is greater than the part , ” Richard Kerris , Apple ’s conductor of Technical Marketing for the Pro Applications , tell Macworld . When you take the universal reading of Final Cut Studio and put it on the most powerful laptop on the satellite , you are give out to get thing done . mass are encounter video manipulated at screen background computer speeds , but we ’re using MacBook Pros . ”
This is authoritative to many of Apple ’s broadcast customer , Kerris explained , because more of these the great unwashed are working instantly with sensitive in the field . With loyal laptop , they are able to do their editing quickly and get shots back to the studio apartment .
Apple was so sure-footed in the ability of the MacBook Pro , they decided to run all of their booth demos using the new information processing system . Not only were they run Final Cut Studio , which is a demand app itself , they were also running Shake , Apple ’s high - end compositing software on the MacBooks .
“ One of the things that had a bounteous impact for us at the booth was the fact we were lean waggle on a MacBook Pro , ” said Kerris .
While HD was the cleared theme of NAB again this year , Kerris say Apple had a lot of pursuit in many different ways of getting medium to the consumer , include podcasting . Kerris observe that 7 out of the top 10 podcasts on iTunes this week included video .
