Smule , the company behind music - themed iOS apps like Ocarina , Leaf Trombone , Magic Piano , I Am T - Pain , Glee , andMadPad , announce Thursday that it will win Khush . Khush is another music - focus iOS developer , with a trio of machine - tuning apps to its recognition : Songify , LaDiDa , and Talkapella . terminus of the cash and stock acquisition deal are n’t being disclosed .
Combined , the ship’s company reach 27 million users , with 5 million monthly dynamic users , and 350 million songs created across the company ’ apps . “ These act defy skeptic who do n’t believe that people want to be creative , ” Smule CEO and co - founder Jeffrey Smith toldMacworld . Smith said that the companies deal the same goal — namely , to “ lour the barrier to euphony world ” and “ democratize the origination and statistical distribution of medicine . ”
Smith indicated that Khush would , in the near terminal figure , continue to operate semi - autonomously — but he ’s positive that both companies can assist each other ameliorate each other ’s apps speedily : “ We suppose Khush ’s autotune locomotive is skillful than [ Smule ’s ] , quite candidly , ” so there ’s a design in billet to transmigrate the Khush algorithm into Smule ’s apps . “ And we ’re dying to get admission to Songify ’s melody engine , ” Smith sound out .
Khush ’s apps will do good from Smule ’s sonic connection , which lets users of all of Smule ’s apps apportion their melodic creation in the cloud , browse other substance abuser ’ songs , and even contribute to those songs . That web , Smith said , “ is a strategical societal pointedness for the combined company , ” and by connect force , “ we ’ll be able to populate that web even more rapidly . ”
Parag Chordia , Khush ’s carbon monoxide - founder and CTO , toldMacworldthat he shares Smith ’s notion that “ technology make music out of the hands of the great unwashed in some sense , and we think applied science is also last to add medicine back into the hands of people now . ” He added : “ A wandering gadget is very personal … When we make apps that create that sensation of a melodious heights , if we can do that — sexuality , drugs , and sway and roll : It sell itself . ”
To date , Khush wrick a profits , while Smule has n’t yet crossed the lucrativeness threshold on its own . enunciate Smith : “ We ’ve taken remote cap , and used a caboodle of it to build out our backend connection , which both companies will now leverage . ” He predicted the combined company would see $ 20 million in gross sales for 2012 .
Both companies have seen increase succeeder from the “ freemium ” model of offer apps for complimentary , with in - app raise offer expanded functionality . Prerna Gupta , Khush ’s conscientious objector - founding father and CEO explained toMacworld : “ You reach more the great unwashed more rapidly when you ’re free , so we ’re moving to that exemplar more and more . But it ’s nice to have some pay apps in the portfolio , too . ”
In a written instruction , Gupta tote up : “ The achiever of apps like Songify and Magic Piano has brought to bear our impression that all humans are inherently creative , and we are thrilled to be unite with Smule in our mutual quest for a melodious Sion . ”
