The CEOs of the three largest U.S. Mobile River operator largely ignored their fierce rivalry on Tuesday , delivering one keynote speech after another at CTIA Wireless Enterprise & Applications that emphasized the benefits of the wireless diligence as a whole .

Sprint Nextel CEO Dan Hesse open his comparing AT&T ’s Ralph De La Vega to actor John Wilkes Booth , Abraham Lincoln ’s assassin , and de la Vega later called Hesse the best actor in the wireless industry . But there were few other sign of the legal battle over AT&T ’s proposed accomplishment of T - Mobile USA , which Sprint has gainsay in courtyard , nor the three - mode subspecies to provide fast peregrine networks .

On Tuesday , Verizon announced its LTE ( Long Term Evolution ) web will reach 178 market by Nov. 17 , put it more than one calendar month ahead of schedule . AT&T launch its first LTE mesh in five cities last month but pushes “ 4 G speeds ” on its earlier HSPA+ ( gamy - Speed Packet Access ) meshing . dash , currently using partner Clearwire for 4 G WiMax service , plans to split from that companionship on LTE , each establish their own networks .

The format of the keynote void the overt bitterness that involve place at the CTIA Wireless show in March in Orlando , where the top carrier executivessat down togethera day after AT&T and T - Mobile announced the deal . Hesse , de la Vega and Verizon ’s Dan Mead utter in succession , introduced by CTIA President and CEO Steve Largent .

“ We are , arguably , in the most important industry in the world , ” said Hesse , who in addition to lead Sprint is the chairman of CTIA for 2011 . In addition to the virtues of Mobile River in aiding in raw tragedy and helping to drive the Arab Spring majority rule motion , the industry gain the U.S. thriftiness , he say .

“ Our industry can help to get our economy back on racecourse , ” Hesse said . “ Mobile has a unmediated and powerful impact on the efficiency , productivity [ and ] economical performance of almost any sizing business in this nation . ”

As an example , he said distant monitoring of patient and domicile caregivers cuts health care price by $ 20 billion per twelvemonth and “ hidden ” costs such as people keep tabs on elderly parents by $ 363 billion .

De La Vega and Mead also highlighted M2M. De La Vega said there are 100 million cellular M2 M connections in the man and 13 million of them were on AT&T ’s meshing in the 2nd quarter . Those include the Amazon Kindle , for which AT&T provides connectivity , and other e - readers . But he also showed videos of systems such as the Amber Alert GPS for tracking children and a machine that can be hang around an elderly person ’s neck to detect a fall and call for help .

Verizon ’s Mead also pull out example of mobile ’s good deeds , such as a wireless robot avatar that goes to schoolhouse for a son in Texas who ca n’t leave his elbow room because he has about no resistant organization .

Mead accent the carriers ’ cooperative spirit , which he said has allowed roaming and text - messaging interoperability and the introduction of “ the companies the designed the two most important operating system in the humankind today ” — without advert Apple and Google by name .

“ Cooperation has allowed all of us in the wireless industry to come a very long way in a very curt flow of metre , ” Mead enunciate . “ Progress is going to require much more of the same . ”

CTIA Wireless Enterprise & Applications continues through Thursday .