A non-Christian priest , a rabbi , and a longshoreman walk into a pharmacy and seek to expend Apple Pay . They all go out because it ’s completely break and , also , they take in they ’re in the wrong jocularity . They ’re supposed to be walk into a legal profession .
Writing forThe Motley Fool , Jeremy Bowman says”Apple Pay ’s Problems Are Bigger Than You Think”(tip group O ’ the antler to@JonyIveParody ) .
HOW IS THAT EVEN POSSIBLE THE MACALOPE ALREADY THINKS THEY’RE SO BIG .
[ Apple Pay ] has not benefit from the usual Cupertino halo effect .
It ’s been six month and it has n’t take over the world yet ? amaze a fork in it .
… the program go into trouble early on .
Unlike anything ever . Everything else that has been launched in the man has always been flawless from the beginning . No one could refuse that . This explains our utopian direction of life .
… a new survey shows that Apple Pay may have mostly itself to blame for its problem .
Bowman then citesthe Phoenix Marketing survey the Macalope already write about , which show that people need to use Apple Pay , but ca n’t because retailers are n’t put through it tight enough .
That ’s a problem , yes , but is this a plausible scenario : You require to eat doughnut but donut are not promptly available . When donuts do become avbailable you say “ I no longer want donuts as I am disgruntled with them ! ” ? No , you eat the sinker . What are you , some kind of teras ? Certainly not .
Half of exploiter who try it once do n’t try it again .
Not on the button . Here ’s whatthe sketch results tell :
“ In the last four months , 48 % of users have pay with Apple Pay just one time … ”
So , all that pronounce is they tried it only once , but let ’s take up they bump over some stock shelves , punched a memory board shop clerk and walked out .
Part of the issues surrounding Apple Pay are that there is little incentive for adoption by retailers or consumers .
Have you used Apple Pay ? Because mayhap we ’re talking about two different Apple Pays . The Macalope has n’t used it extensively , but the fourth dimension he ’s used it , it ’s been not bad . Tap , bing , out . What ’s not to require ?
… many retail chains likely observe that the money that would be spent on training and equipment for Apple Pay could be put to well apply elsewhere .
Oh , totally . Like let customers go to competing store that take over Apple Pay .
Wait .
The Macalope does n’t bed which mannikin of electronic payment will win out . mayhap we ’ll apply several . But it ’s pretty exonerated we ’re not going to continue to use lineup like the animal do .
Apple ’s stinger is reportedly 0.15 % for every dollar spent through Apple Pay , or $ 0.15 for every $ 100 .
ARE YOU A MATHAMAGICIAN ?
For a company with nearly $ 200 billion in taxation , that percentage is not going to make tax income from Apple Pay meaningful anytime shortly .
And Apple so badly needs taxation .
And once the Apple Watch debut later this calendar month , all discussion of Apple Pay may be forget .
It ’s not like the Apple Watch lay down Apple Pay even easier . Not gon na move the dial there and , in fact , will completely divert attention from one of its fundamental feature article . Indeed . Well say .
Apple Pay ’s launching has n’t been sweep yet , but need does n’t seem to be the material problem . That ’s why you might want to give it time .
