Everyone has a company they find a special chemical attraction toward — mine isMYOB . It ’s not that I witness account statement software or business direction tools particularly alien . But I appreciate the fact that , while Intuit ’s Mac variant of QuickBooks languished unsupported between 1998 and 2002 , MYOB continue an active presence in the Mac grocery store . You have to appreciate that level of loyalty to a client base .
And it looks like MYOB is going to remain an active presence among Mac developers for a while , thanks in part to a move late last yr that received very little attention . That was when Australia - based MYOB Ltd. sell its U.S. operations to a group owned by members of the MYOB US management squad .
There are two good matter about the alteration in ownership . First , MYOB ’s customers are unlikely to notice the shift , at least in terms of Sturm und Drang . And second ? “ We can focus on [ the U.S. ] market specifically , ” say Tom Nash , a managing partner for the fresh MYOB US . “ And we can centralize on what [ this market ’s ] needs are , specifically . ” That gives the company leeway to introduce extra services to existing products — and mayhap even explore adding low business products to its offering .
The focal point was on business product instead of business dealing at MYOB ’s Expo booth . On Tuesday , MYOB uncover FirstEdge v2 , a long - await follow - up to the little business program calculate at person ’s who do n’t necessarily need the power of MYOB ’s more robust AccountEdge program ( which underwent an rising slope of its own last November ) . FirstEdge v2 adds a stack of fresh features — more than 100 , accord to Nash . Among the major additions are the ability to swear out credit cards directly from the invoice and requital window , novel Cash- and Accrual - based reports , a revamped report engine , and an Audit Trail tracking system for assured truth .
But do n’t think that all these changes mean that FirstEdge is edging away from its roots as a tool aimed at small businesses . “ We ’re making sure it ’s not load up with feature that are complicated , ” Nash enjoin . “ These are feature of speech that are expected by this audience . ”
