Having lost out to Google in a play to produce Internet advertising ship’s company DoubleClick , Microsoft has initiated a newfangled round of talks to acquire Yahoo , according to published reports Friday .
Microsoft and Yahoo have held informal talks in the past , with the U.S. software behemoth do an go for Yahoo that was turn down , according to Friday’sNew York Post , citing unnamed sources . The fresh talks evoke a renewed urgency on Microsoft ’s part to make a deal , the paper said .
The companies appear to be in “ other - phase discussions ” over a amalgamation or some other type of sight that would meld their respective strengths , harmonize toThe Wall Street Journal , which also reported the talk on Friday .
Financial analysts have valued Yahoo at roughly $ 50 billion , thePostreported . Goldman Sachs is working with Microsoft , it enunciate .
Microsoft and Yahoo have both been clamber to harness in Google ’s principal in the lookup and on-line advertising market . lose DoubleClick and a few other deals to Google , including an publicizing sleeper - up with AOL two years ago , fall in Microsoft regenerate interest in a fusion with Yahoo , thePostreported . “ They ’re getting tired of being go away at the altar , ” a banking beginning told the Post .
Microsoft and Yahoo could not now be reached for comment . They both declined to point out to thePost , which break dance the story on its Web site Friday morning .
acquire Yahoo would spread out Microsoft ’s presence on the WWW and could make it easier for the software giant to appeal new ad customers . And Yahoo could benefit from Microsoft ’s technical expertise , theJournalsaid .
Microsoft and others , including two civil rights groups , have asked regulators to examine Google ’s planned DoubleClick acquisition , suppose it would be bad for competition in the online advertising market .
Juan Carlos Perez in Miami contributed to this write up .
