Microsoft ’s CEO emphasise the importance of attracting natural endowment and urged shareholders to be patient with the amount of time it might take the society to pursue its various occupation model , speaking during Microsoft ’s annual financial analyst merging on Thursday .

“ Vista does n’t get done by three people in a service department in three Clarence Day , ” read Steve Ballmer . The company is making fully grown stakes and some of them will take time to develop . “ A with child misconception in the tech industry is that most success happen overnight , ” he said .

The two main areas that Microsoft target to expand into are advertising and devices . While Microsoft once was largely set as a desktop company , it has prove that it can expand into new sectors , Ballmer say . Around 18 class ago , Microsoft decided to get into the enterprise market place and now is a major enterprisingness software company , he enjoin .

“ We are hell bent and determined to allocate the endowment , resources , money and introduction to become a powerhouse in the advertising business , ” he said . Microsoft is currently in third place in on-line publicizing , behind Google and Yahoo , but he pointed to some Microsoft successes like raft to provide ads for Facebook and Digg as grounds of voltage to meliorate that office .

On the devices side , products like Windows Mobile , set - top box , Zune and Xbox will be key to Microsoft ’s growth in the machine market , he say . “ We necessitate to have this business concern outlet for our software creative thinking to continue to grow and introduce and be relevant , ” he said . Microsoft will continue to use a variety of model in which it will provide a mix of software , hardware and divine service , while sometimes relying on mate for some of those component .

Ballmer accent how important it is for Microsoft to continue to attract leading natural endowment to drive these initiatives forth . In its financial class 2007 , Microsoft hired almost 13,000 people , including 4,000 in product development areas , he said . Those hires continue to work in part around the world and they come from many dissimilar rural area . As an example of the type of people forge at just the Redmond , Wash. , headquarters , 1,000 employee there talk Russian , he said .

Those workers will help bring about fresh innovations during the next ten years , a period that Microsoft Chairman Bill Gates said he expect will be more exciting than that past 30 year of the caller ’s history . That ’s because the processing power of computers and the speed of broadband connection is enable fresh character of applications . Computers are n’t self - carry devices like they once were . Instead , storage and applications can be handled remotely and substance abuser can access them from a motley of different type of twist , he order . That open up up the potential for novel machine and applications , he say .

Advances in drug user port models are key to those next initiation , he said . “ Typing and using a black eye is only one way to interact , ” he said . Cameras , pen - establish systems and now signature - base substance abuser interfaces will lead to new possibilities in the future tense , he said .

He demonstratedMicrosoft ’s Surface computer offering . Of all the demonstrations that he has done over the decades , this is one that he ’s been most surprised about how multitude answer , he say . the great unwashed very quickly image complex things that could very easily be done with the engineering science , he tell .

Microsoft executive are spending Thursday lecture to a group of fiscal analysts . The annual coming together comes a hebdomad after the company report that for the first time its yearly revenue surpassed $ 50 billion . That milepost come after the company recently took a $ 1 billion charge related to fixing faulty Xbox secret plan consoles . It also comes at a meter when the fellowship faces the challenges of adjust to a mart that is switch toward hosted services and out from PC - based computer software .