A well - known Microsoft Corp. Web logger Tuesday downplayed the proposed use of a new name for RSS ( Really Simple Syndication ) in the next rendering of Internet Explorer ( IE ) keep abreast several day of intense treatment about the notion of rebranding RSS in the Web log community .
In an consultation Wednesday , Robert Scoble , a Microsoft technical evangelist and writer of a popular World Wide Web log , or blog , about the software giant , sound out the company had not made a last determination as to whether it would rename RSS “ WWW feeds ” in the final translation of IE 7 the way it has in the beta version that is uncommitted now .
“ We never said Microsoft has settle [ to rebrand RSS ] , ” Scoble pronounce . “ It ’s a twelvemonth ahead of [ Windows Vista ] being unblock and we ’re trying to work with the residential district to get some consensus . ”
In the IE 7 Beta 1 , RSS feeds are called “ Web feeds , ” a fact first brought to light in an Aug. 2 “ IEBlog ” mail by Jane Kim , a Microsoft program manager for RSS in IE .
The post sparked a bustle of controversy in the blogs of Microsoft watchman , some of whom prematurely viewed Microsoft ’s decision to rebrand RSS in the beta as an reading of the final name for RSS in the full version of the product . Some even worried that there might be a larger plan by Microsoft to recast RSS in its own effigy .
IE 7 will be included in the next version of the Windows operating organisation ( OS ) , Windows Vista , which is schedule to send toward the end of 2006 . Microsoft has said it would bid broad musical accompaniment for RSS throughout Windows Vista , include an implementation in IE 7 .
Both Scoble and Mike Torres , MSN Spaces lead programme coach for Microsoft , take in their blogs that Microsoft has no plan to rewrite RSS but is trying to come in up with a way to name the technology in a means that is broadly accepted in the industry and among vane users .
In his blog “ Torres blab out , ” Torres name the Mozilla Foundation ’s Firefox Web web browser app , which prognosticate RSS course “ unrecorded Bookmarks , ” and Newsgator Online and Bloglines , which both call them “ feed , ” in his defense of Microsoft ’s choice to call RSS “ Web feeds ” in IE 7 . He said this demonstrate the industry as a whole may be interested in using the RSS engineering but not the “ RSS ” brand .
Scoble said in an interview that because of Microsoft ’s “ account ” — which magnificently includes seek to create proprietary implementations for stock applied science — the society wants to be careful and “ do the right matter ” in regard to RSS .
In one widely publicize case over the branding of an accepted engineering science standard , Microsoft ended up paying Sun Microsystems Inc. $ 1.9 billion last twelvemonth to subside a seven - year cause over the software giant ’s effectuation of Java .
“ I ’m agitate that [ former ] path , ” Scoble say Tuesday of Microsoft ’s careful consideration of how to let in and name RSS in its product . “ We ’re just trying to be compliant with everyone here not do something evil . ”
