Dear Apple Watch : Nobody likes you , everybody hates you andQuartzwould care to suggestthe worms .
“ More than a year after its waiver , and still no one want to purchase an Apple Watch . ”(Tip o ’ the antlers toPhilip SpeicherandGiles Hider . )
Oh , the things you may slap together with a few hours and a Survey Monkey invoice .
It ’s been over a year since the Apple Watch was first secrete , and I ’ve argued that no one needed to buy one …
No one ! Interesting . The Macalope thinksSteven AquinoandMolly Wattmay take some exception to that claim .
It is actually pretty cheerless how often the Macalope has to point out those two pieces to pundits who ca n’t guess an experience outside their own .
Even if you think your experience is the only one there is , the last clock time the Macalope check , citizenry grease one’s palms all kinds of hooey they do n’t “ need ” . Does anyone “ need ” a gaming console table ? Or even an iPhone , when you could get sorta OK - ish Android phone that probably wo n’t blow out of the water you to death forless than $ 200 ? Does anyone really “ need”a positive user experience ?
… but now it seems that very few masses want one either .
So , how doesQuartzknow that no one require an Apple Watch ? Well , hang on to any liquid state in your mouth because the spit - take inducing accuracy is this :
Quartz latterly polled 534 US iPhone owners …
Now , Apple says there are about a billion dynamic iOS drug user worldwide . Some of those are iPad and iPod touch modality users but , suffice it to say , there are a kettle of fish o ’ iPhone users . Still , Quartzstands by their sample sizing .
answerer for this resume were selected to mirror the age and sex proportions of adults accord to the U.S. Census .
We got one of each possible combination .
Even if this is a meaningful sample sizing , it ’s only a meaningful sample size of it of U.S. citizens who own iPhones . So , having but stepped over this limbo bar of an assumption , allow ’s proceed .
Less than 5 % of respondents surveyed that did n’t already own an Apple Watch said they were either extremely likely or very likely to purchase an Apple Watch if a new version is released this year .
Sadly , there ’s no way to mathematically stage what 5 percent of something like 750 million is . The Macalope imagines it might be a pretty large number but , alas , we shall never know because of the constraints of math .
get ’s be clear : view of purchase intentions , particularly about twist peoplehaven’t seen yet , are completely useless . The Macalope has been point this outfor years .
SURVEY : How likely are you to bribe a flingjammer when it comes out sometime in the near or distant future ?
RESPONDENT : What the hell ’s a flingjammer ?
sketch : Please answer “ Totally gon na bribe one ” , “ Maybe gon na buy one ” , “ Totally not gon na bribe one ” or “ Regretting all the life choices that leave me to being a respondent in this survey ” .
Just kid . The last one is never an option .
Should be , though .
The big bugbear is still the price : The original Apple Watch started at $ 349 ( although it ’s since been knock down to $ 299 ) , and responder overwhelmingly stated that if the next interlingual rendition cost that much , they would n’t be interested .
How much would you be willing to pay for this rumored gadget about which we know nothing ? So little ? !
Not surprisingly , when asked “ Would you involve to see the Apple Watch before buying ? ” , 70 percent allege yes . In other words , 70 percent of respondents invalidated the results of this survey . The Macalope would have liked to have envision that number nearer to 100 but , still , good for them .
