Last week , I got back from my last interview atApple Expo . in reality my final interview was n’t at the Expo itself , but rather over at Adobe ’s offices here in Paris . That ’s interesting in itself because the reason I encounter Adobe selling director Robert Raiola in the Paris office is because Adobe does n’t actually have a standpoint at Apple Expo this twelvemonth .
Adobe ’s presence at the Mac show is minimum — they are there , but on another company ’s kiosk . Raiola confirmed that his ship’s company ’s decision not to dedicate resources to the Expo this yr was triple . ( 1 ) Adobe are holdingAdobe Max in Barcelonanext calendar month and decided to dedicate resources to that show . ( 2 ) Adobe ’s big story aright now in the Mac market is video — with the launch of Premiere for Mac — and they will be attendingSatis , a bad video issue in Paris , very soon . ( 3 ) Over the last few years Adobe has seen the Apple Expo get more and more consumer - focused , become more of an iPod show , and from Adobe ’s perspective they have encounter fewer and fewer of their professional client at the show .
It seems that other Mac - focused society may also have stayed aside from the show . One manufacturer whose John Wilkes Booth was near the back of the show level commented that his company had taken exactly the same position at last year ’s show and had mat like they were right in the centre of thing . This class there seemed to be a caboodle of wasted outer space between him and the far rampart .
Interestingly , despite the reoccurring claims that the show is becoming more and more consumer , one exhibitor who makes professional storage product state that they felt the type of people attending the show this year were less consumer than in previous years , claiming to have picked up a routine of exciting sales lead story on the first Clarence Day .
However , while the quality of visitors to the exhibition might have been skilful , the identification number of exhibitors for sure seemed to be down on previous years .
Despite this the future of the show does not seem to be in doubt . There is still a feeling on the show level that this continue to be the premier Mac outcome in Europe — even though Apple no longer hosts keynotes at the show , or for that matter even has its in vogue Cartesian product at the show . Disappointment pay heed in the air because Apple is n’t even showing off theiPod touchat its tiny booth , let alone theiPhone .
Anyone who wants to get their hand on an iPhone should have call in any one of the iPod peripheral makers showing of their iPhone cases at the show — bothGear4andContour Designwere merrily show consumers iPhones concealed in protective cases ( even though the public was clearly more interested in what repose within ) .
Not astonishingly , a large phone number of iPod - related contrivance are launching at the show : Griffinis show off its Eclipse speaker unit as well as iPhone cases ; Gear4 has new iPod suit and new Bluetooth speakers on show;Sennheiseralso has a kitchen range of new speakers;Roxiowas showing off Zea mays everta 3 with its ability to commute movies for the iPhone;Bosehad its new Portable SoundDock and Music Monitor verbalizer products ; andLogitechwas showing off its staring - fi Dream iPod dismay clock and newfangled iPod speakers .
Perhaps the most interesting iPod / iPhone refer production announcement at the show was from Elgato . That caller was demonstrating new EyeTV package that makes it possible to stream video content from your Mac onto your iPhone or iPod touch — a great way to get around the modest capacity of the two products . The company revealed that it is also potential to stream content from your Mac at home to your iPhone via a WiFi net connection . An excellent solution for commercial enterprise travelers attending Mac shows . If we gave prescribed awards for Best of Show at Apple Expo Paris , this would be mine .
Still in the consumer market , but move aside from iPod , Wacomwas demonstrating its new strategy with its novel Bamboo tablet design for the consumer market . The ship’s company stress that it is not strike away from its traditional professional market place and promises exciting new merchandise in the next few week .
Of the package developer , it seemed that Intego was the only fellowship demonstrating something truly raw at the show . File Guard X4 is that company ’s new encryption software package .
Microsoft was at the show , but with no tangible news of the next version of Office for Mac . Despite bid for a meeting with closet attend Apple Expo , that company only announced U.S. pricing for the new suite of Office software . No unexampled feature were break .
Unlike Adobe , Quark was making consumption of its John Wilkes Booth at the show demonstrate its merchandise . That companionship was also running training sessions from another booth . Quark was n’t denote anything specific at the show , but watch this space for some interesting intelligence in the next few calendar week .
Iomega was get ready for the launch of Leopard — expected next month — with the launching of a Modern orbit of hard drive , six in total . The perfect postscript to Leopard ’s Time Machine characteristic .
Interestingly Leopard was a less democratic topic of conversation on the show storey than anticipated . With its launch due next calendar month , it seemed to have been blank out about in the excitement about the iPhone . Some were suggesting that the new operating organisation is sure to establish near the outset of October , given that Apple has already delay it from April . However , one developer who has been political party to recent genus Beta ’s of the new OS X suggest that there is still a hatful of oeuvre to be done . That germ does n’t gestate to see the launch of Leopard until the end of October .
TheMacExpo in Londonjust happens to decrease at the end of October , but it is very unlikely that the launch of Leopard would tie in with the London show . give the fact that Apple has bomb to launch any products at the Paris show for the last few years , why would it premier anything at the London show ? Perhaps , like Adobe , Apple feel that the future tense of the European Apple Expos is in doubt .
