San Francisco - basedMacromedia Inc.on Monday unveiled the Flash Platform , a gross system that includes everything you require to fork out productive content , according to the society . Macromedia is also previewing the next multiplication Flash Player , which the company says will dramatically improve Flash ’s performance .

The Flash Platform includes a worldwide client runtime , an openly published file format ( SWF ) specification , a programming model , maturation dick , dedicated waiter applied science , structured solution , and the supporting of major system consolidation partners , ISVs and OEMs .

Macromedia says that 560 million or 98 percent of all net enabled computers and 30 million mobile twist apply the Flash technology . The company also said that over 1 million developers are taking reward of Flash – all of these numbers are reasons to opt Flash over competing technologies , Macromedia order .

“ If companies have a alternative of QuickTime , literal or Windows Media , they would have to choose all three to reach everyone , ” Jeff Whatcott , Macromedia vice president of Product Management , told MacCentral . “ If you need to give the whole Web , the only way to do it is with Flash . ”

In addition to improving Flash ’s performance the new Flash player , code - advert Maelstrom , will include a new video codec provided by On2 and will be embedded in Flash , according to Whatcott . A genus Beta will be publish to the populace later this year .

Macromedia also say it project to join the Eclipse Foundation to acquire a unexampled industry - leading IDE based on Eclipse for construct ample Internet coating that campaign on the Flash Platform .

“ We intend to transport a copious Internet authoring pecker that we believe will be the way to ramp up rich Internet medium in the future . We believe building on Eclipse is the way to go . ”

Speaking on the recent purchase of Macromedia by Adobe Systems Inc. , Whatcott read that the Flash Platform has been plan for some time now .

“ It [ the buyout ] has n’t touch how we advance the platform going forward , ” said Whatcott . “ The Flash Platform is the core plus that Macromedia has – combined with Adobe ’s power we can take it a lot further , a plenty faster . ”