Apple CEO Steve Jobs was link by San Francisco Mayor Gavin Newsom and former city manager Willie Brown to open up the San Francisco Apple Store earlier today . Both Newsom and Brown praised Apple for its choice to settle the newest retail storage in the revitalized Union Square territory of San Francisco , while thousands wait outdoors for their chance to get in .
“ I think this signals confidence in the retail tone of this area , ” said a beaming Brown from inside the Apple fund while employee and customers clapped and trip the light fantastic to boom euphony . “ It represents a second step in the development of the Union Square region . The restoration of Union Square was the first whole tone , the individual sector development and the opening of the Apple Store is the second . ”
The city ’s current Mayor , Gavin Newsom could n’t fit more . “ I think that this store is substantial [ for this area ] . apparently this is an over-the-top brand with significant character . ”
Even the cop - on - the - pulse could n’t help but be astonished at Apple ’s alternative of material demesne . Officers Vance and Moylan of the San Francisco Police Department were on hand to provide gang - control , though both agree that footling was needed to manage this crowd .
“ They are completely mellowed , ” notice Moylan . “ Most of them have their laptops . They are work it . It ’s a goldmine localization because of the BART , ” said Moylan of the fund ’s side - entering stairwell to the city ’s mass transit system of rules .
The retail stores have represented a visible reinvestment in the range of the company , one that is not lost in the heart of the customer and the Mac close . Nor is it fall behind to Apple ’s close neighbor in the area , the Virgin Megastore , which is located across the street .
Robert Seto , Store Manager for the Virgin Megastore San Francisco is enthuse about Apple ’s new shop , and what it stand for for the area . “ I believe it ’s gravid that this residential area meet such a big retail merchant [ coming into the orbit ] . It ’s full to have Apple in the company of Union Square . ”
Seto is n’t disturbed at all about the rivalry provided by his neighbour ’s online music movement either . “ For euphony purists , there ’s a pauperism for a vehicle to change data to their iPod . I see a market of people buying an iPod [ at Apple ] and then fare in here to get CDs to load onto it . ”
As first report by Macworld earlier this week , Apple provide “ Lucky Bags ” to the the great unwashed who came out and lined up early at the retail store . The bags cost US$ 250 , but they contained an AirPort Extreme Base Station ; Bluetooth Keyboard ; Bluetooth Mouse ; D - Link Bluetooth Adapter ; .Mac membership ; a 10 percent gift poster proficient for any individual Apple Store purchase ; iLife ; and Keynote .
