With as many trade wind shows as I attend a twelvemonth , I belike see more keynote and demo presentation than television receiver shows . As such , I ’ve become quite a critic of people giving the presentment and the way they get their message across .
We ’ve all been to those presentation where someone seemingly has been droning on for an hour - and - a - half , only when we seem at the clock , we understand it ’s only been 20 arcminute . multitude who give presentation like this possess the unique power to take a potentially interesting subject and put everyone in the audience to sleep .
I ’ve been reckon abut this after attending a flurry of demo at this week ’s National Association of Broadcasters ( NAB ) trade show . One presenter stood out from the crowd and actually made me stop and take notice not only to what he was saying but how he was saying it .
I saw Apple ’s Phil Jackson give the SoundTrack demonstration during the Final Cut Studio announcement last Sunday , and it was amazing . Everyone did a estimable line of work , but Jackson , part of Apple ’s pro apps segmentation , commanded the crew from the metre he walked on stage . He walked to the center of the stage and declared that he had something awe-inspiring to show us — and the crew went quiet , waiting to see what he had .
What was genuinely amazing is that Jackson had the power to command the crowd through his actions . The crowd sometimes laughed , clapped and by and large responded to whatever Jackson was tell . Considering he was on stage no more than five minutes , that was quite a feat .
think that perhaps Jackson merely had a very good day , I stopped by Apple ’s stall later in the week to watch a much farsighted presentment that he was giving to the pack crowd at the field . Suffice it to say , it was no fluke . Jackson take control of the stage again , engaged the audience in what he was doing and made us finger like we were contribute to the demonstration . That half an time of day session felt like 10 second and everyone wanted more .
“ That guy wire is like a rock whiz , ” someone note to me after the demo . Indeed . People that visited Apple ’s booth will certainly remember the SoundTrack Pro demonstration , both for the features of the program and the presenter .
That ’s what a product demonstration should be like .
