Welcome to our weekly Apple Breakfast column , which admit all the Apple news you miss last week in a handy bite - sized roundup . We call it Apple Breakfast because we think it goes great with a Monday good morning cupful of coffee or teatime , but it ’s cool if you want to give it a read during tiffin or dinner party hours too .
The long wait
When Apple announced the first iPhone in 2007 , there was a five - month wait before the merchandise became useable in depot . When the company unveiled the first Apple Watch in 2014 , we had to wait seven months to see what the big mickle was . But the Vision Pro headset , unveiled last hebdomad , is likely to be nine or even 10 month from launch based on a spring 2024 rollout , and there are no guarantees it ’ll be ready by then . ( Spare a thought , too , for those of us in the U.K. who do n’t even cognize if our Carry Nation is in the second grade of countries who ’ll get the headset later in 2024 . ) After the Lord Mayor ’s show comes the retentive wait .
To a degree , this kind of thing is inevitable , as is hint at by the similarly , albeit somewhat less , extended lead time for those former large launches . ( beware you , the first iPad turned things around in less than two month from its unveiling , so these affair are all comparative . ) While an reiterative rise can be make up in comparative secrecy and then revealed as a fait accompli , the regulative ring - jumping need for a blade - new product line of reasoning means the mystery is essentially impossible to keep under wraps . You have to either herald early and be with a hold or have the cyberspace make your declaration for you .
There are case , however , where an early announcement can not be rationalized just by reference to bureaucratic red tape . Apple ’s doom AirPower project , for example , was plainly unveiled too early – not only at a point when distribution still had to be classify out , but when the engine driver had n’t finished ready the problems . Presumably , Apple felt press into an announcement before it was really ready , either because it needed a punchy merchandise to march that it could still innovate , or as a political plan bacillus in reply to the EU’smeddling on charging standard . Either way , the decision was a poor one .
Vision Pro is a different matter , with several constituent potentially contributing to an unusually other unveiling . One is Tim Cook ’s personal stake in the project . Despite leading the company to unprecedented fiscal achiever , Apple’sMVP CEOis often imprecate with light-headed praise : just a logistical safe pair of hand , they say ; no vision ; no significant launches on his watch . ( And that include the actual watch , which is somehow thought of as a Jobs product even though he break down three years before it came out . ) With retreat in the cards at some point over the next few years , Cupertino ’s affable boss is understand to be thinking about his bequest , which may be why he reportedly overruled the aim team and demanded that the Vision Pro launch this year . Cook does n’t want to wait for technology to catch up with the concept . He need to get started now .
More broadly speaking , Apple is raring to get start on the next chapter of its history . The company has been coasting on the profits of its iPhone line for twelvemonth and clearly want to know what comes next . As does the industry as a whole , for that matter . Mixed realism is for sure one potential future , but it ’s nothing like the sure matter that Mobile River feel like in the mid-2000s , or that personal computer science must have mat up like in the former seventies . This could come off , but it could also go stunningly amiss if the world make up one’s mind that it does n’t desire to fall apart a computing twist on its font .
Like a caper seeker ineffectual to get experience without being lease , and ineffectual to be hired without experience , Apple is in a bit of a Catch-22 office . The world , and the state of technical advancement , seem unready for the troupe ’s imagination of facial computing ; batteries are n’t slim enough , screens are n’t cheap enough , and the general world is disbelieving . But the best way to move those things forward is to get out there and make the case . With Apple visibly behind the concept , devs will start building apps , movie studios will start creating content , rival vendors will step up employment on their own merchandise and the rest of us can start get our heads around the societal changes need to move en masse from the phone to the headset .
Vision Pro ’s first generation is unlikely to trade many units , and Apple may look silly for jumping on the assorted - reality bandwagon this early on . But sometimes you need to take a risk – and the potential reinforcement are huge .
Foundry
Reviews corner
We wo n’t be able to post a inspection for a while , but we have spent an hourtesting out the Vision Pro headset . And wedidn’t want to will .
Vision Prois a VR headset for people whohate VR headsets .
Jason Snell excuse why theMac , not Apple Vision Pro , was thereal Cuban sandwich of WWDC .
Apple needs theM2 Ultra Mac Promore than we do .
The newApple Si Mac Prois both cheaperand more expensive .
Even Apple seems tohate the 13 - column inch MacBook Pro . It ’s theforgotten laptop .
A unhinged headset , but noworld - stamp out AI ? Thebuzzword Apple did n’t utterduring the WWDC keynote speak volume .
And here’severything you missedduring theWWDC 2023keynote .
Podcast of the week
Apple ’s mixed realism headset is now official , and it is emphatically something to behold . We talk about theApple Vision Proin this episode of the Macworld Podcast – what it is , the tech behind it , what it will be , and why would you require one in the first place !
you may catch every episode of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own site .
Software updates, bugs, and problems
Thesefive new iOS 17 featuresmake useager to upgrade .
Meanwhile , a crew ofgreat iOS 17 featuresdidn’t even make theWWDC keynote .
But thebest new iOS 17 featuremight be aneat togglethat mechanically deletes one - prison term watchword .
macOS 14 Sonomabringsdesktop convenience , more secret Private browsing to the Mac .
Apple hasrethought the Apple Watchwith itswatchOS 10update .
iPadOS 17brings a raft of Modern features inbetter - than - bear update .
AirPods noise cancellationis about to becomea lot smarter .
