If there ’s been a constant for Macworld / iWorld in late years , it ’s been exchange : change to the name of the event ( it used to be Macworld Expo ) , changes to Apple ’s participation ( the companionship no longer holds a tonic or has a bearing on the show base ) , and changes to its overall focus , including more “ cultural ” programming .
But a love of Apple products — and their beleaguer ecosystem of accessories , apps , and other cool poppycock — remains at the magnetic core of the experience . That dear is easily seen inthe event ’s 2013 docket , which Macworld / iWorld reveal this week .
“ The show really stands on its own now as an interesting place to pick up how to use Apple products , and for attendees to memorise how to take their acquisition further , ” enounce Paul Kent , ecumenical manager for Macworld / iWorld .
The issue will feature theusual exhibitors — this year , more than 250 — and nearly 200 OS 10 and iOS app developers , Kent said . to boot , it will sport an vivid focus on iPhone photography : There ’s afull day of training offered , with breakout sessions to show user how to amend their television camera skills and which accessories can serve them enamour even better simulacrum . ( The event also includes theiPhone Film Festival , which features short movies filmed entirely on the iOS gimmick . )
“ Probably the hottest topic of what people are doing with their iOS devices is iPhotography , ” Kent said . “ They say the best quality camera you have is the one you have in your sack . People are take in their hobbyist acquirement up to young levels . ”
And the new emphasis on ethnical computer programing will keep on . This year ’s opening nightMacworld / iWorld Blastfeatures legendary careen striation Little Feat ; the scuttle band will be the victor of the “ Indie Innovation ” conflict , in which two bands that utilize Apple technology to make their music will pitch their commercial enterprise program to the expo gang .
“ We ’re discovering new artists from all over the state who are using Apple technology in interesting ways , ” Kent suppose .
As common , there will be plenty of Apple - related panels and sessions , including a diversity of Main Stage events that will feature everything from a close-fitting look at the Mountain Lion and iOS 6 operating system to advice for developer on how to pitch their products to the press and public . “ We think these principal stage Roger Sessions will be really enlightening , ” Kent said .
Like preceding old age , theMacworldstaff will also host Macworld Live segments featuring industry analysis and comment , which will also be webcast here atMacworld.com .
Macworld / iWorld is held January 31 to February 2 in San Francisco . The basiciFan ticket package — which include three days of memory access to the Tech Talk sessions , the Expo Hall exhibition , and the synergistic “ alive Zone”—starts at $ 75 for participant who register before January 1 .
