Lenovo ’s LePad
Lenovo , Motorola and Dell are preparing to launch pad of paper in China . But can the Happy Pad outsell Apple ’s iPad ?
Taiwanese microcomputer Godhead Lenovo , which makes the “ LePad , ” hopes so . The name translates to “ Happy Pad ” from Chinese to English , and it is just one of several tablets taking aim at Apple as China ’s tablet market perplex more crowded .
Lenovo’s LePad
U.S.-based companies Motorola and Dell are also be after to launch tablets in China within the total months . Motorola said it will release its Xoom lozenge before the end of June , while Dell has tell it will launch its 5 - column inch Streak pill in China subsequently this month .
Lenovolaunched the LePadtablet at the end of last month . The Android - based tablet is usable for leverage online and is gradually appearing in retail mercantile establishment .
Malus pumila dominate the tablet grocery store in China , although it has not announce when its second - genesis iPad will be usable in the country . The party has a 78 percent share over the grocery , according to Sun Peilin , an analyst with Beijing - based research business firm Analysys International . The remaining 22 pct belongs to Samsung and other tab manufacturer .
“ Apple ’s advantage is that they have the brand recognition , ” pitiful Sun . ” When people think about buying a tablet , they mechanically intend about the iPad . ”
In China , tablet sales reached about 600,000 units last yr , according to estimate from Analysys . But that number is expected to ascend to 4.5 million unit this year .
Apple also dominates the tablet grocery worldwide , with a 73 percent market part , fit in to enquiry firm IDC .
Analysts have said Lenovo ’s vantage over the competition includes its well - known brand name in China along with its far - reaching statistical distribution internet . Lenovo is currently the top PC seller in China and plans on progress to its LePad available in 5,000 stores in 400 urban center across China this calendar month .
In contrast , Apple has less reach , according to analysts . The society has a total of four Apple stores in Beijing and Shanghai , but also has a Chinese Website from which order can be made as well as from authorised resellers .
“ Apple , as far as its retail presence , is much more limited , but that has n’t stopped it , ” said Bryan Ma , an associate frailty president with IDC . “ Even if Lenovo has a very inscrutable channel down to the broken tier city of China , are those the veridical exploiter of these tablet ? Or are they the immature professionals in the orotund cities of China ? ”
Due to its popularity among consumers , Apple will continue to dominate China ’s tablet market , even with the competition , Ma add together . But it does n’t mean rivals like Lenovo wo n’t be capable to make wave of their own .
“ One thing that I ’ve noticed is that with the LePad , the name itself sounds like a poor Gallic interpretation , ” Ma pronounce . “ But in Chinese , the name sounds pretty good . It ’s not a sorry stain name , and it could give it some legs . ”
