Most of Apple ’s merchandise are easy to understand , even when they ’re brand newfangled . Customers in 2007 might not have been conversant with smartphones , but they almost all understand the concept of a cellphone : the iPhone was like that , only more so . The iPad was an iPhone , only prominent . Even the Apple Watch ’s smartwatch family had a alike enough common law of dumb wrist watch to fall back on .
But Vision Pro , whichwill be usable for preorderon Friday , is a dissimilar proffer altogether . Apple wo n’t simply have to sell the product , it will have to sell the entire product category to customer who ’ve never tried a VR headset . And that ’s not an promiscuous task for hurried store employee hop-skip to make a $ 3,499 sale .
With this in mind , the society has devised an in - depth gross revenue demonstration that will ensure potential buyers get the good possible experience with the twist . Unlike the abbreviated rivulet - down and features demo usable to the ordinary visitant prove an sake in a MacBook or HomePod , this will last , according to a newfangled account , a full 25 minutes .
Once all of that is out of the way , the actual demonstration can begin . The likely customer will be guided through a four - whole step process during which they will see still images , panoramas , “ spatial ” 3D simulacrum , videos , and immersive movies and sports clips , scroll through WWW pages in Safari arrange app window in place , and check out some third - political party apps . The aim , Gurman excuse , is to create an experience that ’s “ compelling but not exhausting – ideally leaving them itching for more . ” It may also be relevant that some retail staff , allot to Gurman , have complained of tiredness and sweatiness after half an 60 minutes of purpose with Vision Pro , so any demo would ideally stop before bring to that level .
It stay to be seen how well Apple ’s existing connection of shop will stand up to the logistic headache this will create : if a trained faculty member is go to be put out of action for half an hour every time someone show an interestingness in Vision Pro , will there be enough employee left to ply for everyone else ? Will there even be enough demonstration units on hand ? ( Gurman say the large memory board could have more than a dozen , but things might be more hard for the smaller locations . ) The tricky affair here is that Apple await an initial spate of stake , followed by a drop , so any change in the in - store setup will need to be temporary .
Thanks to its gewgaw and gamy price tag , Vision Pro is not await to sell in large numbers , though will stillprobably betray outon Friday . But in the longer full term , Apple is hoping that the Vision ecosystem of product will take over from the iPhone as its flagship seller , by which point demonstrating headset will become the main job of Apple Store employees . So in the end this could end up being one of those nice trouble to have .
