pad of paper sales at 18.1 million unit during the third stern were somewhat lower than expected , but stronger - than - expected demand during the rest of the year will give the market a boost , harmonise to mart research society IDC .
The analysts at IDC had gestate pad of paper shipments into sales channels to tot 19.2 million whole July through September . Sales fell short of that number but were still up about 24 per centum sequentially and more than 260 percent yr - on - year , according to IDC .
But thanks to the arrival of products like Amazon ’s Kindle Fire and Barnes & Noble ’s Nook Tablet , IDC sees strong demand in the quaternary quarter and has increased its worldwide despatch forecast for the full class to 63.3 million social unit , up from a previous projection of 62.5 million social unit .
The Kindle Fire and the Nook will also give Android a rise , and avail increase its market share from 32.4 percent to about 40 per centum , according to IDC .
The portion increase come at the disbursement of Apple ’s iPad , whose market part will put down to 59 percent . The Android clique is also helped by Hewlett - Packard ’s going . Despite HP ’s plan to release webOS into an opened - source chopine , IDC does not believe the operating system will re-emerge in the spiritualist pad of paper marketplace in any meaningful way , it said .
Even if it is losing grocery store share , Apple is still the large tablet marketer by a spacious margin . The company shipped 11.1 million iPads during the third quarter , which gave it a 61.5 percent marketplace share .
Apple ’s nomadic machine scourge Samsung sell about 1 million unit , which was enough to grab 2d place and a 5.6 percent market share .
HP was in third billet with 903,000 units sold and a 5 percent market portion .
The top five was round off out by Barnes & Noble , which ship 805,000 units to achieve the number - four smear with a 4.5 percent market share , and Asus , with a 4 percent share .
More pill - specific apps , upcoming iPad versions , and growing strong-arm fund presence in cardinal emerging grocery store will help oneself Apple harbour on to the top spot . But lower prices and an improved operating organisation will help Android snap up a larger market share as well .
Disclaimer : IDC is owned by the same parent company as both IDG News Service and Macworld .
