Apple ’s commitment to secrecy is n’t just lip military service . That became much more manifest during the company’sfight with the FBI over iPhone encryption , which has play out in the court of public opinion thoughnot a real courtroom yet(if ever ) . But even before that battle began , Apple was examining every business decision through a privacy lens .
Steve Jobs establish the iAd business enterprise in 2010 .
Two examples of mathematical product curtailed by concealment concerns are Siri , the iOS representative assistant who has some office but is nowhere near as able as Google Now , andiAd , Apple ’s intragroup ad web for Io apps thatwill be phased out on June 16 . But now Reuters is reporting that Apple is eyeing iCloud and Apple Music as likely moneymakers as iPhone sales slow and iPad sale slideway , which could cast examination from secrecy watchdogs both inside and outside the fellowship .
According toReuters , Apple has three “ privacy tzar ” ( as employees call them ) who are involved on the ground storey of product development . Jane Horvath , Apple ’s elderly director of global privacy ; Guy Tribble , frailty president of software technology ; and Erik Neuenschwander , software manager who superintend user privacy ( and chip in a blaspheme proclamation in the FBI caseful ) , ensure Apple is complying with privacy regulations on the legal side and that its technologist are n’t spell code that collect data for data point ’s rice beer .
Apple does n’t wish to hand over information about its users , not even to benefit its own business . When the iAd team desire to use entropy about users ’ iTunes purchase to target advert , Apple execs tell no way . grant to Reuters , the only information Apple would allow the team to expend was how many people had seen an ad , which is n’t particularly utilitarian for targeting .
Why this matters : It ’s unclear how Apple will proceed as it continues its move into table service , but the party clear has boundaries in piazza and a team to ensure they do n’t gnaw at over fourth dimension . The iPhone encoding engagement has only reaffirmed Apple ’s position on privacy — and made that position much more public .
