The Wall Street Journalreportsthat Hearst will begin sell iPad subscriptions toEsquire , Popular Mechanics , andO , The Oprah Magazineafter negotiate a unique good deal with Apple .
Hearst would be one of the first major magazine publishing house to take reward of Apple ’s iOS subscription program . Many publishers have been hesitant to encompass Apple ’s fashion model not because of Apple ’s 30 percent cut , but rather over concerns about which party controls ratifier data . Apple ’s terms state that its customers can choose whether to share their personal datum with the vendor when arrange subscription via iOS ; publisher are wonted to own such ratifier data — and profit from it .
Hearst , however , may not be beholden to Apple ’s bring out formula . TheJournalquotes a Hearst spokeswoman as saying that “ We come to a reasonable and equitable deal ” with Apple for subscriptions , though the nature of that hatful has not been detailed . It seems unbelievable that Apple would back down on its insurance of deal ratifier data , however — if it did , then you’re able to bet that every other publishing house selling subscription on the iPad would clamour for the same treatment .
Esquire , Popular Mechanics , andO , The Oprah Magazinewill go on sales agreement under the unexampled model beginning in July , for $ 2 per month or $ 20 per class . ( Esquireis currently distributed as a separate app each calendar month , with a toll of $ 5 per egress . ) Hearst says that it will eventually sell newspaper apps and other content with iPad subscriptions , too ; the ship’s company have theSan Francisco Chronicle , Houston Chronicle , and the now online - onlySeattle Post - Intelligencer .
It seems clear that Apple ’s formerly hardline posture on subscription rules is evolving . What ’s less clear , though , is whether Apple will formally update its policies , or continue striking one - off hatful with larger newspaper publisher .
