The U.S. Federal Trade Commission should force Google to block its design to consolidate user identities across its services and fine the company for violating an October privacy colonisation with the agency , privacy chemical group the Center for Digital Democracy said in a complaint lodge Wednesday .
Google is not make the changes to its privacy policy to provide convenience to users , as it claims , but to better track them and deliver targeted ad , the CDD complaint said . “ Google has communicated its real plans to amplify data targeting throughout all it services , and to better contend against Facebook , to its advertising customers , ” said Jeffrey Chester , CDD ’s executive theatre director . “ They have failed to tell the truth to consumer . ”
The FTC should require Google to “ accurately and honestly ” inform users about the ground for the changes , Chester wrote in his complaint .
Even though Google has not yet rolled out the seclusion changes , its plans violate an FTC settlement over Google ’s aborted Buzz rollout , Chester said . The Buzz closure set aside the FTC to assess mulct of $ 16,000 per violation and apply to “ future actions , ” agree to the FTC .
The programme , announce in January , is “ a digital fait accompli , so to talk , ” Chester said .
Other secrecy groups have also complain about the proposed change . Earlier this month , the Electronic Privacy Information Centerfiled a causa against the FTCfor the delegacy ’s alleged failure to enforce the privateness liquidation .
The CDD ill is not related to late account that Google has changed the secrecy configurations in the Safari and Internet Explorer browsers in fiat to install cookie . CDD does n’t plan to file a complaint about those reports , but is rather pore on the proposed changes to the company ’s privacy insurance policy , Chester say .
Google plans to roll out the changes on March 1 . Chester called on the FTC to act speedily to block the privacy changes , and he called on Google to delay the changes until an FTC investigation can be discharge .
Google will use the new privacy practices to amass more personal data about YouTube , smartphone , and computer user so that the company can deliver more individualized ads , the CDD complaint aver . Google has rolled out several new enterprisingness in the past yr focalize on delivering better targeted ads , the charge said .
The FTC settlement command Google to get “ express affirmative consent ” from drug user before sharing their personal information with third political party , and the fresh privacy policy will permit Google to share more information with Vivaki , a targeted ad company that Google announced a partnership with in November , the ailment enjoin .
