Several recording companies signed deals with YouTube and Google for displaying euphony videos online , in moves that could avoid the type of copyright infringement litigation that has dogged the digital music industry .
On Monday , Sony BMG Music Entertainment and Warner Music Group both signed hand with Google to admit their euphony videos on the Google Video World Wide Web web site . net user can ascertain the TV for spare and Google and the platter party will share revenue from advertising .
In addition , the company will allow other Web sites that use Google ’s AdSense advertising platform to display picture on their situation . As an example , Google imagines that a rooter site dedicated to a particular set can run ad - supported videos from the group on its situation . Google , the medicine party and the Web site newspaper publisher will separate the revenue .
Google will also sell Warner videos for download from Google Video in the U.S. for US$ 1.99 .
On Monday afternoon in Europe , many Sony videos were available to consider for several seconds after which users were asked to pay off $ 1.99 to download the video . ad was n’t apparent on the site and many television opened to a screen that read : “ This video is currently not available . Please try again later . ”
Google also say it is ferment with both record companies to modernize a system to allow user to get at phonograph recording company content for use in their own video creation .
Separately , Sony and Universal Music Group ( UMG ) both announce concord on Monday with YouTube to make music television subject matter available on the democratic video sharing Web site .
The companies said that new YouTube technology , announced recently , will percolate out content from UMG and Sony that is not authorise to appear on the site .
The record party and YouTube also said that they ’ll license substance to YouTube user who may need to admit it in their own subject matter creation .
The pot appear to address recent record fellowship complaints about wildcat content on YouTube . Some onlookers , including Forrester Research analyst Josh Bernoff , have suggested that record companies will sue YouTube for copyright infringement and win , similar to the way early digital music companies have lost lawsuit to the same phonograph recording companies .
While Monday ’s announcement would appear to avoid the potential of such suit , the deals are n’t without a downside . In a web log posting two week ago , Bernoff admonish that bargain like those made today that remove copyright content will make sites like YouTube far less interesting to users . He also suggests that while some medium company will make such flock , they all wo n’t and the stay companies could act on legal military action .
The agreements also show that the record companies are interested in examine different model for selling their content in an effort to rule which earns them the most money . “ It ’s indicative of the larger experimentation we ’re see online , ” suppose Nate Elliott , an analyst with Jupiter Research . The medicine companies , for example , deal pieces of mental object individually , on a subscription fundament or in an advertising substantiate model . “ I do n’t think any of them get it on which will work . Everyone is making indisputable when this all starts to render tangible money , they know what they ’re doing , ” he say .
Late last week rumors come out that Google is talk terms to buy YouTube for $ 1.6 billion . The Google Video web site has lagged compared to the wide democratic YouTube .
