The detritus has n’t yet wholly go under from the frenzy of Google Nexus One phone rumors — in fact there is still ongoing debate about whether the Nexus One will be verbatim from Google , but that has n’t stopped us from move on to a new rumour that Google is alsodeveloping a Google - branded netbook .
Assuming the hearsay are lawful , it begs the dubiousness of what Google ’s larger scheme is , and what its visual sensation for the future looks like . develop and marketing hardware are not what we expect from Google .
From its origins as a Web search railway locomotive , Google has ramify in a number of directions , but traditionally those directions have still been software program - oriented , and Web - centric . Most people would be shocked to take a smell at theGoogle Products pageand see just how many unlike diligence and services Google provides .
Recent attainment by Google , like AdMob andTeracent , fit the mold of what we wait from Google because they expand the scope of Google ’s advertising empire . Those purchases — specially when combined with the enlargement ofGoogle ’s personalized hunt — enable Google to work on deliveringmore targeted advertizement , and stretch beyond the Web to delivering ads via mobile platforms .
Moving into the operating system arena — first with the Android mobile operating system , and following it with the Chrome operating system — challenged the traditional Google substitution class and left many wondering what Google has up its sleeve . Android isestablishing itself as a serious contenderin the smartphone securities industry , and theChrome OS is generating a lot of former buzz .
Now we are getting into hardware — both mobile handsets and netbooks . It seems out of theatrical role at first coup d’oeil , but when you abuse back and seem at the big picture rather than at individual acquisitions or development projects it starts to make sense .
No . Conspiracy theories aside , this is not anattempt at world domination by Google . Google does require to dominate , but just sure market segments , not the world . It ’s all about advertising revenue , and improve the Web - experience for users so it is more satisfactory as a computing platform … and advertizement revenue .
Venturing into Google - branded hardware , and work so intimately with the hardware manufacturers on conception specification , sounds like a strategy straight from the Apple playbook . Perhaps that is n’t a coincidence . Until lately Google execs were dynamic on the Apple board of conductor , so they are familiar with Apple strategy .
By developing computer hardware that is specifically designed to maximise the potential that Android and/or the Chrome operating system are capable of , Google can manage the user experience and help ensure the winner of those platforms . It is a similar scheme to the way Apple hold in the software growing and computer hardware political program for its products , like the iPhone and the Mac , to protect the user experience .
There are a identification number of ways that Google can gain from the success of those platforms and leverage Android and Chrome OS to yield ad revenue . One possibility is that rather than subsidise the ironware through wireless carriers like other wandering handsets and netbooks , Google can subsidise the hardware itself through advertising placement .
Perhaps Apple should have learn from Sun Tzu and followed the Wisdom of Solomon to “ keep your friends unaired , and your opposition closer ” . Now it get hold itself get to survey a dissimilar proverb—“the enemy of my opposition is my friend”—and turn to Microsoft to defend against the Google outpouring .
However the Google strategy bring out , it will be interesting to catch the terpsichore between Google , Apple , and Microsoft , and see where it all leads .
