While it is n’t yet clear what eccentric of mobile announcement Google plan to make , it is clear what Google should do and why the party is interested in wandering services , expert say .
Pundits are predicting theory for what Google will declare , from a specific telephone set consort a new Google operating system to a suite of coating that ferment on a broad compass of phones .
A new operating system would be the most difficult labor for Google and some say the most unlikely product . “ Building an OS is the slow matter they could do , ” said Ken Dulaney , an analyst at Gartner . That ’s because even though Google has deep pocket , it does n’t have the required experience . “ I would say cellular telephone code is probably the hard codification to indite per line of codification for anything , ” he said .
In improver , introduce a new OS to the food market would only exacerbate the problem that Google faces , which is a mobile market place full of uninteroperable software . Google already vocally complain about how challenging it is to have to pluck software for the scores of handsets in the mart , and then win over operator to load the package on the phones before they ’re sell .
Google would be respectable to offer a cortege of services and program that user can download no matter what speech sound they ’re using . The search giant can best do that by partnering with operator that will lade the software onto phones before they ’re sold .
Such partnership , however , have been difficult to come by for Google in the U.S. where the operator view Google as a menace . The operators want to pop the question their own hunting capabilities to user so that they can profit from related to advertising revenue .
The Wall Street Journalthis weekreportedthat Google is in word with Verizon , Sprint Nextel and T - Mobile about sell handsets based on a novel platform that includes various Google services as well as tools for developer to build new applications . The platform will become available in mid-2008 , theJournalsaid . Verizon had no comment on the report discussions .
At the same time , Google may be thwart enough with its attempts to get into the mobile market place that it may be willing to negotiate an advert tax revenue - sharing agreement that the operator can inhabit with .
Even if Google does deal to sign a deal with an hustler , it still face the proficient challenge of trying to develop software that can work on any phone — a problem that all mobile software program developers face . One possibleness could be using Java , which run on most current phones , aver Delaney . He remember it would be a good estimate for Google to cooperator with Sun , which last year grease one’s palms SavaJe , a struggling mobile Java operating system developer . “ If they ’re smart , they ’d go to Sun and say , ‘ look , we both require to beat up on Microsoft , ’ ” Delaney said . Google could build up a drug user user interface on top of the SavaJe OS and offer an open - development environs to developers , he said .
“ Java would allow Google applications programme to track down on a wide variety of machine , ” Hazelton correspond . “ It could be a way to hit scale . ”
For now , however , the market will just have to keep guessing . Some news reports say that Google plans an proclamation in a yoke of weeks , but the hunt giant star is n’t commenting on the subject .