Google envelop up another I / O keynote and we heard a pot of what we expected to : there are several new Pixel devices , a dig at Apple fornot supporting RCS(can’t say we disagree there ) , and a massive focussing on AI .
It was n’t just AI taking the point at Google ’s event , butgenerativeAI . It ’s an annoying name but an of import distinction . productive AIis that which create new stuff , rather than simply psychoanalyse and adjusting what already exists . DALL·E and Stable Diffusion create fresh nontextual matter from a textual matter prompting , they do n’t just pick off the exposure and sharpen up an paradigm you supply . Chatbots such as ChatGPT and Bard resolution question and perform tasks by relieve oneself new text . There is AI that crap new medicine from a uncomplicated verbal description , write code , or synthesize voice that sound like real citizenry .
When asked about AI at Apple ’s late quarterly results meetings , Tim Cook say , “ I do think it ’s very important to be deliberate and thoughtful in how you draw near these thing . And there are a telephone number of issue that involve to be class , but the potential is certainly very interesting . ”
The CEO ’s affirmation could be viewed as the distinctive caution Apple employs in bringing new and potentially dangerous Cartesian product to market , or as shroud for appearing to be light days behind the residuum of the tech sphere in one of the most exciting and revolutionary advances of our time . Either way of life , it ’s clear that Apple ’s walled garden approach , with its ecosystem of ego - made apps and service , is going to need an AI strategy that includesgenerativeAI , and fast .
AI is pervasive at Apple
Yeah , AI is everywhere at Apple . Every Apple - made chip of the last several days ( except for the Apple Watch central processing unit ) has a Neural Engine built in to speed up the Machine Learning code used in AI shaft and applications so they can black market on equipment in a power - efficient and seclusion - protecting way .
AI translates your speed into textbook , massages a lot of different tv camera exposures into a single superior prototype , stabilizes video , identifies objects and people in your photos , produces afaux - karaoke modein almost any song you listen to , and allow you imitate text out of any image with comfort . It ’s smashing hooey , and the company shows no signs of slowing down .
Don’t just copy, innovate
Apple ’s approach is to trade computer hardware , software , and services that are tightly mix to operate together in a holistic ecosystem . Use your iPhone as a top - quality wireless webcam . Drag your mouse pointer and keyboard straightoff your Mac desktop and onto your iPad . message , Photos , Files , Mail … the things you do and save on one Apple machine are synchronize and uncommitted elsewhere .
The company is heavily invested in keeping users in its ecosystem ; the “ walled garden ” approach shot so often ascribed to Apple where everything is pleasant , dependable , and works great together . Recent filings in the society ’s many antimonopoly cases across the creation have shown just how far the company will go to keep its customer in its own ecosystem . If your iPhone is n’t “ sticky”–if you don’tlosesomething going outside the walled garden – you might be tempted by another ship’s company ’s products .
As Google and Microsoft startle building generative AI into their ecosystems in way of life that are herculean , utile , and let ’s confront it , fun , it ’s going to become harder to justify staying within Apple ’s wall .
This does n’t mean Apple needs to be a ape to Google or Microsoft ’s features . We do n’t need a SiriGPT chatbot , or the power to change your iMessages into the style of Shakespeare . Apple can produce and incorporate productive AI experiences in its own way .
I can opine originative apps like Logic , GarageBand , and Final Cut Pro letting users generate royal house - free ground medicine tracks with AI using just a few parole . Podcasters would love it . That # image button in Messages that lets you search for the perfect GIF ? What if it could also engender an AI image found on your last few message or a handful of keywords ? Xcode should definitely have code auto - generation and auto - commenting features . What if you could sweep the case out of one photoand into another , with right kindling and perspective ? Or fix the closed eye on that one person who wink with AI that would delineate their open eye using all your other photos of that person as a acknowledgment ?
Apple does n’t often talk about things it ’s working on until they ’re ready for release – at least in beta shape . So the company could be all - in on tot generative AI experiences to its gimmick and we would n’t know much about it until the downloads are quick . But if not , if Tim Cook ’s cautionary word symbolize a wait - and - see glide path the company is going to receive that the very foundation of its ecosystem will front obsolete , and the walled garden will find less like a beautiful and magical position to stay and more like a prison you ca n’t escape .
