Google’sgroundbreaking modelfor selling Android phones from a individual Web site is about to become history .

Google has just announced it ’s pulling the quid on itsNexus One Android connection store . The Nexus One connection store , launch in connective with the Nexus One equipment in January , was designed to give users a one - plosive speech sound virtual shop to foot up the latest and greatestAndroid phones . It was signify to mark the start of a new kind of dispersion theoretical account — one where you base your decisions on machine rather than on carriers .

That model will soon be no more .

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The Nexus One Web store story

In ablogposted Friday dawn , Google Engineering VP Andy Rubin enounce the Nexus One Web storage simply has n’t worked as well as the ship’s company had hope .

“ We launched Nexus One in January with two destination in mind : to introduce a beacon of institution among Android French telephone , and to make it quick and gentle for mass to grease one’s palms an Android sound , ” Rubin says . “ But , as with every innovation , some parts worked better than others . While the global adoption of theAndroid platformhas exceeded our expectations , the Web store has not . ”

Rubin says Google ’s Nexus One web store has “ remain a niche groove for former adopters , ” noting that — ascritics pointed outshortly after the store ’s launching — the majority of people favor try a sound in - person prior to making a purchase .

“ They also want a wide range of service plans to chose from , ” Rubin says .

The fact that bothSprint and Verizon lately backed downon their plans to proffer web - specific variation of the Nexus One , opt rather to focus on their own unique flagship Android devices , impart only T - Mobile as an formally supported mate for the twist . for certain , you could also get an unlocked version of the phone to habituate on AT&T ’s electronic internet , but — well , you know .

Google’s Android phone future

So what ’ll become of the Nexus One and its soon - to - be - desert Web store ? The headphone itself is n’t going anywhere ; Google will just start out make it usable in retail outlets instead of online .

Once the gimmick is on the shelf of various brick - and - mortar stores , the Nexus One Web store will formally shut down . The URL—google.com/phone—will instead become a showcase of “ a motley of Android phone available globally , ” with no direct purchasing options in place .

Nexus One