Is the iPad dead ? No , or at leastnot yet . And a new report card suggest Apple ’s pad of paper scheme is getting more things correct than incorrect .
CIRP ( Consumer Intelligence Research Partners ) has posted to Substack an article callediPad Refresh Looks Like It ’s Working(viaMacRumors ) . This reveals that customers are increasingly turn to the iPad Pro , at the cost of sales agreement of the iPad Air and iPad mini .
In the second stern of 2023 , according to the organization , iPad sales were cleave as follows :
But for the same quarter in 2024 , proportions had shifted in favor of the Pro :
The interesting matter here is that this class Apple launch novel models of the iPad Pro and iPad Air : if anything , it might seem intuitive to expectthosetwo to increase share and the other two to drop . Yet the Air dropped and the received iPad held steady . Why could this be ?
Well , firstly the vanilla extract iPad may not have got a fresh mannequin , but it did get the next full matter , a price stinger , particularly for a equipment that we broadly liked but somewhatoverpricedat launch .
And while the iPad Air got a novel fashion model ( or two new models , with the Modern screen size ) , it was n’t much of an upgrade . Apple continued to labor hard on its upsell strategy ; every element and feature decision seemed to have been made to denigrate the Air and advance user to buy the Pro or else . The Air got an M2 central processor , a 6.1 millimetre physique , and a laminate LED screen , while the Pro was handed an apparently superior M4 silicon chip , a 5.3 millimeter chassis , and a tandem OLED screen . As I ’ve written elsewhere , the Air seemed like a weird reconsideration that was just there tomake the other iPads wait good .
So perhaps this is n’t as much of a surprisal as you might think . And it ’s certainly good news program for Apple : push more Pros is exactly what it wanted to do . possibly now it will launch novel variation of the standard iPad and iPad miniskirt and hike up sale at the other end of the market .
