receive to our hebdomadal Apple Breakfast newspaper column , which include all the Apple intelligence you missed last week in a ready to hand bite - sized roundup . We call it Apple Breakfast because we call back it give way great with a Monday cockcrow loving cup of coffee or tea , but it ’s coolheaded if you want to give it a read during tiffin or dinner hour too .
Is this event another non-event?
Apple started ply virtual closet events during the pandemic when in - someone gathering made trivial sensation and at various prison term were frowned upon or literally illegal . But Apple has for the most part stick with that format even as wellness concerns decrease and its own employee were herded back into the office . Why is that ? Because virtual events have advantages far beyond the containment of disease .
Aside from avoiding the logistical headaches of fuck off a thousand bad - tempered diarist from around the human race to the same place at the same clock time , a pre - recorded video display is much easier to run smoothly than a resilient performance . Remember when Craig Federighi introduced Face ID and the phone resist to unlock ? Or when Steve Jobs ’ clicker did n’t shape ? We ’d never have see those or any bit of other slip if Apple had the ability to do another take or recreate the process with CGI . Pre - recorded tonic are not immune toembarrassing errors of judicial decision , but they materialise a mass less .
Nobody cringes harder than me when live performer get thing wrong , and I absolutely get theattraction of virtual keynotesfor Apple . But it does raise some awkward existential questions about why we need to irritate with the detailed charade that is a keynote presentation .
What , after all , is the point of a keynote ? If it ’s just to get information about novel products , that can be done far more expeditiously via a press release that you may read at your own speed ; just the fact , no posing through skit and corporate self - congratulation . Is it to be market by the best hypemen in the business enterprise ? If that ’s really something you want , you might as well get it from an advertising : virtual keynote give none of that dubious exhilaration and tribalistic signified of inclusivity you get with a unrecorded performance . And we ’ve even lost the stress - test element of seeing an executive operating the merchandise under utmost pressure .
It ’s possible that Apple will come up with asurprise announcementTuesday to blow our air-sleeve off:2nd - gen AirPods Max , a newHomePod with a screen , or arevamped edition of Sirithat ’s really smart . Even a new standard iPad or iPad miniskirt would be somewhat interesting . But it seems in all likelihood we ’ll just get a fresh iPad Air ( including a raw larger - silver screen modeling ) , a raw iPad Pro ( with a fancy organic light-emitting diode screen and either an M3 or M4 mainframe ) , a new overpriced Magic Keyboard , and yet another Apple Pencil with a squeezing gesture . And a lot of viewers will wish Apple had keep open us all the trouble and commit out an email .
metalworks
Wait , is Apple actuallydoomedfor real this time ?
Apple’sM3 chipis avictim of the clock time .
Anew iPad Prois coming totake the pad crown(and your money ) .
Google finallymade an Android featureevenApple wo n’t slip .
Itmakes no senseto give the iPad Pro anM4 chipbefore the Mac .
Or , to take theopposite standpoint … put an M4 in an iPad Promakes perfect horse sense .
Apple Q2 2024 earnings : Analysts ’ expectations outgo butiPhone sales down .
Podcast of the week
This hebdomad , Apple is holding an event dubbed“Let Loose . ”So what new products will Apple introduce on May 7 ? That ’s the nidus of today ’s show – we talk about what ’s been rumor , what seems the most feasible , and what surprises may be in shop .
you could take in every episode of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own land site .
Reviews corner
The rumor mill
Speculation ramps up as‘Let Loose’billed as‘different kind of Apple Event . ’
Shock report : The raw iPad Pro will skip straight to theM4 cow dung .
iPhone 16 mockupsshowvertical television camera alignment , Pro sizing shakeup .
The iPad Pro’sOLED displaywill be‘by far the best’of any tablet .
Software updates, bugs, and problems
If youriPhone alarmstopped working in iOS 17.4.1,here ’s a repair .
Safari to get anAI boostin iOS 18 , macOS 15 with smarter lookup , web page ‘ eraser ’ .
And with that , we ’re done for this week ’s Apple Breakfast . If you ’d like to get regular roundup , sign up forour newssheet . you may also come after us onFacebook , Threads , orTwitterfor discussion of breaking Apple news floor . See you next Monday , and stay Appley .
